When you think about loyalty, what comes to mind? For me, it’s the sight of my dogs greeting me at the door when I get home after a long day at work. Fiercely loyal, lovable, and loving – all in one fell swoop. So, how do we create that same level of loyalty with donors? In our most recent study – the Donor Loyalty Study – we go beyond engagement to look at the attitudes and behaviors of donors (and the organizations they support) that drive donor loyalty.
Take a look at what we found:
For more, download the full Donor Loyalty Study. And, check out this cool donor loyalty infographic: