Some stats are like a slap in the face. You read them and think, “Say what?” The tweetstream from the ASAE Technology Conference (#tech12) causes that type of reaction. Here are some of the most interesting facts and resources in the #tech12 tweets.

Technology, Disruption & Innovation

  • The average S&P 500 company’s life expectancy is 15 years, down from 75 years in 1940. Yet, associations live forever. Or do they?
  • The pace of change in technology adoption is doubling every 12 months – faster than Moore’s law. No wonder you’re stressed. 
  • 60 percent of CIOs believe they should be driving change, not just supporting it.



  • Most of us look at our smartphones 150 times a day.
  • Only 25 percent of apps are used before they are deleted.
  • More smartphones were sold last year than computers.
  • 48 percent of 6-12 year olds want iPads from Santa.
  • People spend an average of two hours a day on their tablet.
  • Technology research firm Forrester reports that 81 percent of companies have tablet plans, and 250 million employees will be using a tablet for work by 2016.

Bonus tip: Microsoft is heavily discounting (or providing for free) Office 365 for 501(c)3s.

Extras: Two Associations Now articles: Why “Bring Your Own Cloud” Gives Tech Teams Headaches and Can’t Fight the BYOD Trend? Learn How to Manage.

Social media

  • There are 400 social networks with one million or more users.
  • Revenue of social businesses is 20 percent higher than those who haven’t “gone social.”
  • The average size of a social media team is 11 people; for nonprofits, it’s half a person.
  • According to, the half-life of a tweet is 2.8 hours.
  • The best time to send tweets, per, is Monday from 1:00 to 3:00 p.m. The best time for Facebook posts is Wednesday at 3:00 p.m. and for Tumblr, it’s Friday evenings.
  • Photos and video posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn and Google+ combined.



  • In 2002, we spent an average of 46 minutes online per day. In 2012, we spend an average of four hours online.
  • Users only read a quarter of the content on a Web page. You have to hook them and show value quickly.
  • Videos retain visitors on websites. Keep then under five minutes. Even better, two minutes is ideal for maximum impact.
  • By 2013, 90 percent of Internet traffic will be video. 60percent of people will watch video before reading text on the same page.
  • Video is 53 times more likely to drive a first page Google search result than traditional SEO. Oh, what’s a writer to do!


  • CrossBrowserTesting shows how your website looks on all browsers. 
  • Find out if your landing page content matches your objectives with FiveSecondTest. Testers have five seconds to view your page and answer your test questions. 
  • Use the Google Ad Words Keyword Tool to find the best keywords for SEO. 
  • If you want to show your boss what a responsive design site looks like in real life, check out this collection from Media Queries
  • Get inspired by these funny 404 pages


  • 75 percent negatively associate poorly designed email with your brand. No matter what people say about the future of email, for now, it can hurt your brand if you don’t take it seriously.
  • 73 percent click “report as spam” based on an email’s “from” line. 56 percent open emails based on their trust in the sender.
  • FYI: ASAE newsletter average open rate is 33.77 percent, MPI’s is 38.09 percent.

Bonus: Preview your marketing emails in all Web, email and mobile clients at Litmus.

Deirdre Reid, CAE is a freelance writer whose favorite 404 page is this awkward one from artist Steve Lambert.