Here we are in January, when most folks are turning their attention to yearly goals, resolutions, and all they hope to accomplish in the coming year. Of course, I’m doing the same thing. And, as I conduct my year-ahead planning, I always find it helpful to reflect on the previous 12 months.
Looking back allows us to review what worked, what didn’t work, and most importantly, how we can better plan for the next year. In my 2018 digging, I discovered all the blog posts I‘d written here on the Abila blog and webinars I’d hosted … and I realized there are some gems you might have missed.
So, with that, here are my favorite fundraising blog posts, studies, and webinars from 2018. (And, no, I didn’t just pick the ones I was involved in. :)) They contain great insight that will help you engage donors and boost fundraising revenue in the year ahead and beyond.
Don’t let the date on the study fool you. The findings are still as relevant today as they were when the research was published. In this study, we took a deep dive into nonprofit donor experiences and expectations with a special emphasis on online and event fundraising. I can guarantee you’ll walk away from reading this study with a ton of ideas on how to better connect with your donors and create amazing experiences for them.
I just love talking about research studies and the psychology behind what gets humans to behave a certain way. It’s not just a fun hobby, either; focusing on the psychology of what gets people to take action can have an effect on your bottom line. This blog posts highlights three different studies that will directly help you with your online fundraising, but it also links to a webinar I ran in which I covered a bunch of other studies and publications.
This is another blog based on the results of the Donor Experience Study. It provides a short list of actions you can take to improve your donors’ experiences and exceed their expectations. Just implementing one or two of these ideas will help create the amazing donor experience your supporters are looking for.
It’s never too early to start preparing for your big spring events! This recorded webinar is chockfull of ideas, strategies, and answers to actual questions submitted by nonprofit professionals trying to improve their events. Tune in for the hour-long webinar, and I bet you find you had many of the same questions as the attendees. Now all you have to do is take action on the answers.
Continuing on the spring event theme, this article breaks the event planning process into three stages – pre-event, during event, and post-event – and uses the Donor Experience Study to provide some concrete tactics to improve your events this year. If you want to go even deeper on event planning, you can also check out this post and webinar from last year – The Event Fundraising Journey: One Step at a Time.
Tired of running the same old “gala” year in and year out? Check out this post for some great ideas to get you thinking in a new direction. It even talks about the power of “Hamilton Tickets,” and how they performed at actual auctions across the country. Looking for more ways to maximize your events? Check out Amplify Your Nonprofits Events to Boost Engagement and Donations.
Looking for new ways to ask for donations online? We have you covered here. Using the data from the 2018 Donor Experience Study we highlight some different ways you can approach your “asks” this year. I’m sure at least a few will get your creative juices flowing.
The last post to highlight was the last post I wrote last year. In it, we talk about the important task of taking your EOY donors and turning them into long-term, loyal donors who continue to support your organization for years to come. The post covers a few ideas, but we also link to the webinar covering this topic that goes into much more depth.
I hope this list of my favorite posts will help you get excited and prepared to make 2019 your best fundraising year yet!