The world of fundraising is evolving so quickly it’ll make your head spin. Technology, too, is advancing at breakneck speed. Combine the two and your job as a modern fundraiser starts to look downright daunting. With change certainly comes difficulty … but, also opportunity.

In the words of Winston Churchill, “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.

So let’s be optimistic here, and look at current fundraising difficulties along with some of the opportunities that come with them.

Reality

Some 88 percent of nonprofit professionals expect digital fundraising to grow from 7 percent of total fundraising to 20 percent or more within the next 10 years, according to Charity Dynamics’ “The Next Ten Years in Digital Fundraising” report.

Opportunity

Use technology to connect meaningfully with every donor to help your mission reach its maximum potential. By taking advantage of purpose-built systems and donor intelligence, you can bring a customized and meaningful message to donors and prospects, more quickly, in the ways and times that make the most difference.

 Reality

A seemingly endless parade of new mobile and social tools presents your donors with more opportunities to give and engage in more ways than ever before.

Opportunity

Today, people are flocking to social media to learn about causes, share information, and get friends involved. And there’s no predicting where they’ll go next. But it’s risky and expensive to buy new tools every few years. A modern data management system will enable you to master the complexity of this new world with the flexibility you need to take advantage of ever-evolving opportunities.

Reality

Giving models have changed drastically over the past few years. Gone are the days when your old, reliable methods of fundraising – like direct mail, phone calls, and special events – were all you needed to achieve your mission.

Opportunity

Technology empowers you to stay current with your donors’ behaviors, understand how and where they like to interact, expand your outreach, and apply input to new campaigns. When you work with modern fundraising software, you can quickly create well-informed, donor-centric communication strategies and execute them across mobile, social, and traditional platforms.

Reality

Donors are experiencing increased personalization and transparency from businesses, and are beginning to expect the same from nonprofits.

Opportunity

Information gathering isn’t your biggest problem – your spreadsheets and databases and email systems are bloated with data. What’s missing is a way to connect all the dots to reveal the picture. A good system will enable you to organize and distill your data into a vivid and actionable picture of each donor. With donor engagement scoring, customizable dashboards, and affinity groups such as book clubs or fraternities, you’ll clearly see how to create smarter appeals that sync up with donors’ behavior. With enhanced intelligence you’ll be able to engage with each donor on a more customized level than ever before.

Reality

All too many fundraisers are stuck using clunky databases built long before the advent of social media, or constituent management systems built for commercial use, not nonprofit. And, many nonprofits have valuable data scattered around various departments and disparate systems, including Excel spreadsheets on individual laptops.

Opportunity

You joined your organization to further your mission – not to run reports. While data is vitally important to your decision making, you need a way to make it easy to access, easy to analyze, easy to act on. And when new people come on board – whether it’s staff or volunteers – you need to get them up to speed quickly, so their contributions make a difference right away. Modern technology can free your team from the burden of bloated, outdated donor management systems that require months of training to master.

Soon, Abila can help you get your technology out ahead of your fundraising efforts. Be one of the first to find out how here.