Meet Your Constituents Where They Are: On Social Media!
Your nonprofit or association has mastered the process of engaging your constituency using a message board, and now you’re ready to take a dive into the social media messaging pool.
Your budget hasn’t changed, and the board is wary as ever of approving additional expenditures, so you’re looking for the most cost-effective means to get your …
Social Media 101: The Three Cs
Depending on who you speak with, social media can be anything from a huge asset to a major headache. I’ve connected with organizations across the country, and there’s one misconception many folks have in common regarding this technology – social media doesn’t require strategizing and planning. Wrong.
In fact, I’ve seen organizations go from ground zero …
How to Leverage Social Media for a Great Conference
During last week’s 2017 ASAE Great Ideas Conference, disruption was King of the Topics. For many employers, nothing is more disruptive to staff productivity than the ever-alluring distraction of social media. If your boss is one of those blacklisting access to Facebook from 9 to 5, this may be the case you’ve been waiting for …
#Socialnomics: 5 Habits of Digital Leaders
What happens in Vegas, stays on YouTube …
Social media isn’t going anywhere. In fact, its impact is growing exponentially. ASAE Tech 2016 started off on a high note this year with opening keynote speaker, Erik Qualman and his session, “Digital Leaders Are Made, Not Born.” Millennials currently make up one-third of today’s workforce, but believe …
Event Fundraising Best Practices to Up Your Game
So you’re looking to host a fundraising event. You’ve already figured out the type of event you want to plan, but now you need some direction on how to make it even better.
If your nonprofit wants to host a successful fundraising event, you need to plan. Your preparation should cover all aspects of before, during, …
3 Social Media Developments Fundraisers Should Know About
It’s hard enough for someone like me to keep up with the ever-evolving social media world, and “Social Media” is in my job title! I can only imagine how hard it is for my friends in fundraising to know about the latest Facebook feature, while remembering a major donor’s birthday, and meeting the print deadline …
5 Ways to Make Social Listening Actionable: Part II
As of yesterday’s Part I blog, the secret’s out: People are talking about you. Are you listening? Are you responding? Why not join the conversation; extend the dialogue, and hence your brand?
Fission Strategy and Attentive.ly explore social listening in a new guide, “Your People Are Talking. Are You Listening?,” which shows nonprofits how to use …
5 Ways to Make Social Listening Actionable: Part I
Here’s a little secret – people are talking about you. Not in the sneaky “behind your back” kind of way, but the “right in front of your face” kind of way. If you’re a savvy nonprofit professional, you understand that’s a good thing – but only if you know how to make social listening actionable.
Conversations …
Your Magic Bullet for Healthy EOY Fundraising
What if I told you that you already have the “magic bullet” you need to boost your fundraising impact during this all-important Giving Season?
WHAT IS IT, you ask?
It’s your supporters – who actually represent thousands of magic bullets. By harnessing the tremendous power and expansive reach of your supporters’ social media networks you’ll find the …
Boomers Online: Fact or Fiction
Boomers aren’t online. FICTION.
There are more 77 million baby boomers (anyone born between 1946 and 1964) currently living in the United States. There’s a high probability that a large number of your association’s members fall into this category. What’s your strategy for targeting and engaging these boomer members online?
Here’s an exert from a recent Peach New …