Association Advocacy Starts with CRM – Part 1
Most large associations participate in the political process in some way. Whether it is through direct lobbying, financial support of candidates or political action committees (PACs), or even candidate endorsements, associations with a political agenda can find a way to influence the process. Even associations that wouldn’t appear to most as overtly political often find …
Associations: What Are Your Big Obstacles?
If you’re reading this, odds are you already know: running a major association or nonprofit organization is not easy. (Neither, for that matter, is running a smaller one!) There are a million balls to keep in the air, from marketing to managing employees, to running educational programs and retaining members and donors. With so much …
Preaching to the Choir: Remember the “Why” of a CRM
My guess is that most of you reading this blog already value your Constituent Relationship Management (CRM) system. And, hopefully you’re either using Avectra’s Social CRM or considering it.
I’m passionate about the capabilities and benefits of Avectra’s Social CRM solution for nonprofits and associations. If I managed a nonprofit, it would be my top choice. …
Avectra’s Executive Update Blog – June 2013
Richard Davis, Chairman and CEO of Avectra, shares his news and views from inside Avectra, well as the association and nonprofit world at large.
Some people say “engagement” has become an over-used term but, nonetheless, we all still want to know where we stand with members and donors (or in my case, customers). Because after all, …
NTEN/Avectra Nonprofit Engagement Survey – Internal Data Management
Last month we shared the 2013 NTEN/Avectra survey data infographic and you loved it. Now we think you’re ready for more – a closer look at part two of the Research Study Report.
Our infographic was based on the first part of the NTEN/Avectra survey which focused on the bigger picture and included input from a larger group on how …
Serve Your Donors
“You are what you do, not what you say you’ll do.”
― C.G. Jung
To serve your donors means providing an exceptional experience for individuals involved with your nonprofit. Although it’s important to develop institutional revenue sources, individual donors represent the backbone for most nonprofit funding. In 2012, individuals donated $217.79 billion – an astounding sum.
In …
Get Going With Social Media For Peer-to-Peer Fundraising
Social media is no longer a “new and shiny” tool. Rather, organizations are setting goals and creating strategy for its use. The following statistics from the 2012 Nonprofit Social Benchmark Report are noteworthy and demonstrate continued growth in social media channels:
· 98 Percent of respondents have a presence on Facebook;
· The average respondent’s Facebook & …
Digital Association: American College of Chest Physicians
Becoming a digital association is not for the weak of heart, but, the prognosis for your association is gloomy if you don’t.
At the digitalNOW conference, I learned about an association that is in the midst of making that transition – the American College of Chest Physicians (ACCP). Stephen J. Welch, Senior Vice President, Communications at …
After The Big Three, What Else Creates Donor Loyalty?
Mastering the basics is always a good strategy for improving results. For retaining donors, the three most recognized prerequisites are:
Thoughtful and timely recognition;
Clear and compelling definition of how donations will be spent;
A compelling impact story about how gifts make a difference and advance mission.
These are the Big Three, the big “Kahuna” to reel in on …
Lessons in Social CRM Implementation from Scouts Canada
In less than a year, myScouts, the Web portal for Scouts Canada, has attracted more than 30,000 active users. Not bad for an organization once labeled as being “stuck in the past.” At the Avectra Users and Developers Conference, I learned from Stephen Kent and Adam Benson how Scouts Canada transformed itself with the help …