Two Fundamental Ways to Fundraise Online
Nonprofit donors are giving online, and not just a little. A lot. According to the Donor Loyalty Study, 40 percent of donors give through a nonprofit’s website. If your nonprofit isn’t fundraising online yet, you likely know it’s high time you start. But, where and how? In short, there are two fundamental ways to fundraise …
Using Data for Better Online Fundraising Campaigns
There is one really low tech way to make your high tech online fundraising campaigns perform better: using your donor data.
It sounds shockingly simple, but I propose this is like using Excel: Anyone can enter data into the cells (simple), but only masters make the most of it. Anyone can insert their donor’s first name …
Event Fundraising Best Practices to Up Your Game
So you’re looking to host a fundraising event. You’ve already figured out the type of event you want to plan, but now you need some direction on how to make it even better.
If your nonprofit wants to host a successful fundraising event, you need to plan. Your preparation should cover all aspects of before, during, …
Why Lifetime Giving Matters
Lifetime giving, or lifetime value, is one donor data point that is often overlooked. It’s not for malicious reasons, of course. It’s simply because other data points – like gift size, address, and name – are required to process individual gifts, and therefore, take precedence.
But, lifetime giving data isn’t really that hard to come up …
It’s Graduation Time: How to Attract and Retain All That New Talent
Hiring and retaining the right people can make an organization incredibly successful. Zach Ferres, CEO of Coplex (a fascinating design and interactive agency, btw) wrote a great piece for Entrepreneur magazine about the importance of the Human Element in the work environment. I couldn’t agree more. As cliché as it may sound, people really are …
The New Competition: For-Profit Communities with Deep Pockets (part 2)
For years, we’ve been talking about disruptions caused by Web 2.0 or whatever version of the Web we’re on now. However, it’s not LinkedIn or Facebook you need to worry about. Check out Part 1 of this series for an introduction to the new, for-profit, online communities like Doximity and ResearchGate that are changing the …
Embezzlement and Fraud – How Secure is Your Association?
It seems there’s a new story about it every day: hackers breaching the security systems of multi-million (or billion) dollar corporations and making off with credit card numbers, social security information, and other private data about customers. The Heart Bleed virus has everyone on edge, frantically changing passwords to prevent identity theft and worse. While …
Board Member Diversity – What is it?
Unfortunately, we don’t always embrace people who differ from ourselves.
While serving as nonprofit board members, the same behavior may also apply. We may shy away from “going broad” when recruiting new members. Board membership “cut from the same cloth”, so to speak, inevitably narrows a nonprofit’s outreach and access to innovative ideas. As Mark Twain …
Nonprofit Measurement: Metrics for Online Fundraising
With the ease of instantaneous feedback, and the convenience of communicating with mass audiences with a single click of the mouse, the Internet has become an important tool for fundraisers at nonprofit organizations. Online fundraising can be applied at every level, from smaller peer-to-peer efforts, to larger scale campaigns, and even major gift solicitations. With …
Political Points – Associations, Nonprofits and Current Events
Let’s talk politics. Even those associations without a political agenda would do well to follow the happenings in our nation’s capital and beyond. Elections, scandals, important legislation, all of the ongoing Washington dealings can have major impacts on your association’s members and within your industry. Have you kept tabs on the latest with the health …