Community Brands New Research Study: A Must-Read for Small-Staff Associations!
As a professional at a small staff association you undoubtedly have lots of balls in the air at any given time. You are charged with increasing member engagement, running meetings and events, collaborating with the board, developing strategic plans, managing publications, creating meaningful learning content for your members, and so much more.
Community Brands set out to understand …
Kiss your Online Learning Struggles Goodbye
In my day-to-day here at Community Brands I spend a lot of time talking with continuing education professionals about taking their online learning strategy to the next level and growing their success. Time and time again when speaking with prospects I hear the same pain points. Tell me if any of these issues sound familiar:
“We …
Why It’s a Better Time Than Ever to Offer Members a Career Center
A career center is a great source of engagement, revenue, and pride for your organization. And, the constant evolution of career centers has made them the go-to destination for all career development opportunities for members and non-members alike, and one of the top reasons members join your association.
In this day and age, career centers should no longer be considered just a tool to …
A Meeting Platform to Deliver Webinars? Not so Fast!
We know association members are now learning anytime, anywhere, and in a variety of different formats (five on average!). This adoption of a multimodal way of learning provides professional organizations with ample opportunities and challenges to creatively deliver educational content in engaging ways. While annual conferences and hosted meetings aren’t going anywhere, webinars are an increasingly powerful way …
Tips for Avoiding Content Deal Breakers
In dating, we all have our list of relationship deal breakers. For example, perhaps an unemployed smoker who hates dogs and never wants kids wouldn’t make the cut for you. Like it or not, everyone’s got their non-negotiables when it comes to choosing a partner. And, choosing education is not all that different. Members can …
Taking CLE to the Next Level at ACLEA Mid-Year
The Community Brands team is heading to ACLEA’s 55th Mid-Year Meeting this weekend in Phoenix, Arizona. This year’s theme is “CLE Rising: Better, Stronger, Inspired,” with programming to engage attendees and encourage growth both personally and professionally. Here are some of the sessions I have circled on my agenda.
Session: Resurrect Your Content for New Audiences; …
Connecting Learning Courses with Job Opportunities: The key to Member Satisfaction
As an association leader, it’s safe to assume your number one goal (or close to it) is member acquisition and retention. Well, what if I told you we have information and innovation that can help you achieve that goal?
Last year, we sought out to determine how important continuing education and career advancement are to driving member …
4 Tips to Building A Comprehensive Content Strategy
We’ve all heard the expression “content is king.” Propelled into the lexicon in 1996 by Bill Gates in an essay of the same name, the notion revolutionized the way we think about content and the internet. The idea is that if content is relevant, high quality, and interesting, an audience will pay to consume it.
Fast …
New Year, New You: Strategies for Reinvigorating Your Membership
As 2018 comes to a close, you’re no doubt looking for ways to revamp, refocus, and reinvigorate your membership strategy for the new year. However, finding fresh ways to recruit, engage, and retain members can be challenging, in part because members extract value from their organizations in very different ways along their career path.
For example, …
Incorporating Sponsors Into Your Live Online Events: A Win-Win!
According to the 2018 Tagoras Virtual Events Report, 72 percent of the organizations that have held virtual events in the past didn’t incorporate sponsor or exhibitor fees. It’s hard to believe, considering how crucial sponsors and exhibitors are for hosting in-person events like conferences and annual meetings.
Now is the time to give your partners additional, valuable sponsorship options in your virtual events, similar …