5 Things Great Associations Do Every Day
Let me admit something right off the bat: Despite the title of this article, great associations may not actually do everything in this article every single day. But the truth is, at the very least, they’re likely considering them every day.
After working for nearly a decade in association- and member services-related roles, I’ve learned a few …
4 Online Learning Best Practices From the Idaho State Bar
Competition in the continuing education space is stiff! With the growing amount of learning options available, remaining your members’ go-to source for education can be a tall order.
But, don’t just take my word for it. In a recent interview with Mahmood Sheikh, Deputy Executive Director for the Idaho State Bar, he stated, “We face a …
The Online Learning Experience Gap
Often through our research, we uncover misalignments in member expectations, opinions, and needs when compared to the priorities of their association. Our Digital Member Study is no different. There is a growing member experience disconnect as gaps exist between what members value and where they believe their organization delivers the best experience.
We have learned that …
Mobile First by Design
Want to better engage your younger association members to build a stronger member base going into the future? Consider letting go of the “antiquated” concept of the desktop – or even laptop – computer and embrace the notion of mobility in the workplace. Like it or not, the sheer number of mobile users continues to …
Advantages of a Fully-Managed Webinar Platform
According to our recent Digital Member Study, technology drives member loyalty. In fact, members who see their organization as an early technology provider are significantly more satisfied with their membership and feel more connected to their organization. However, not all technology is created equal, and that’s okay. It’s imperative to think about the immediate needs …
How to Get Your Leaders to Fall in Love With New LMS Technology
From our Digital Member Study, we learned there’s a strong correlation between member loyalty and technology. Members who believe their professional membership organization is an early technology adopter are generally more satisfied and feel more connected to their organization. We see these loyalty metrics rise even more when members perceive their organization’s use of technology …
Drive Traffic to Your Association’s Career Center
Your association’s career center helps you boost member engagement, gain insight into prospective members, and generate valuable non-dues revenue. So, how do you drive more traffic to your center? Here’s how …
Find out more, here!
LMS Selection: Mastering the Process, Avoiding the Pitfalls
With more than 700 learning management system (LMS) solutions in the marketplace, choosing the right one can be downright intimidating. How does one even begin to understand which LMS will best meet the needs of the organization? What bells and whistles are critical to developing, maintaining, and growing a successful learning program?
While this undoubtedly varies …
New Year’s Resolutions to Improve the Member Experience
If you’re anything like me, coming up with New Year’s resolutions can be overwhelming and anxiety-ridden, not to mention their failure is often accompanied by evidence. I only have to look over my shoulder to the elliptical in my office to spot failed resolution #1 of 2016.
However, it doesn’t have to be this way. The …
Keeping a Pulse on Emerging Technology Trends
In the recent Digital Member Study, we found that a majority of members say technology plays a big role in their everyday lives. In fact, members in general are ahead on the technology adoption curve (see chart below). Sixty-three percent of members identify themselves as ahead of the curve or early adopters of technology. But, …