Choose Your Own Adventure at #ASAE17
While many of my friends and coworkers spent childhood days on the field engaging in some sort of team sport, it will come as a shock to absolutely no one that my days were spent in the school library.
At every available moment, I would sneak into the stacks, thumb through the collection of books, and …
10 Keys to Enhancing the Elearning Experience
As association professionals, it’s important to continuously examine your member experience and think about ways to take it to the next level. Here are 10 keys to enhancing your elearning to better engage your users.
Key 1
Get to know your members: What do your members value in educational programs? If you don’t know the answer, it’s …
Could Alexa Play a Role in Your Association?
It was bound to happen eventually.
Really, I held out as long as I could. I heard the hype around Amazon’s Alexa voice-activated assistant. I rolled my eyes at people using Alexa to turn on lights, listen to the news, order paper towels. Then it happened, of course. In advance of last year’s Abila User Developer …
Does Your Association’s Career Center Software Do All This?
The value of your association operating a job board for members and job seekers has long been established. Non-dues revenue for you and access to qualified, relevant candidates for your membership top the list of well-known benefits. And, hence, you may have been operating an online career center for years … and using the same …
Take Your Association Conference Virtual and Reap the Benefits
The top two reasons members attend association events are networking and education, according to a recent survey from Association Advisor. So, why keep all that connectedness and learning between the conference center walls? Spread the goodness by taking your conference virtual. Here are three benefits you and your members will glean:
Broader Attendance
Many association leaders worry that if …
The Secret Sauce to Event Success: A Compelling Theme
Pasta without sauce is edible, but it sure lacks flavor and pizzazz. Similarly, meetings without a theme or personality can be staid, boring, and flavorless. Leaving this important ingredient out could compromise not only your dish, but your event success.
A compelling theme draws attendees into a central idea, unifies business objectives, and provides an overall …
5 Action-Based Targeting Tips that Drive Engagement
When tackling your email marketing strategy, you’re likely identifying your target audience, carefully crafting segments, and personalizing content to make sure it resonates with your members, based on their demographics. You’ve followed industry best practices and spent countless hours doing the back-end leg work to make sure your campaign is a huge success. But, as …
The Importance of Conducting Win/Loss Analysis at Your Association
Member recruitment and retention are central to professional membership organizations. For these organizations to continue to offer essential resources such as education, support, and career guidance, among other benefits, they must understand what their members value and also why they leave.
Win/Loss Analysis is a valuable tool used to understand why a prospect may choose or …
10 Keys to Creating and Growing a Customer Service Culture
As we have seen, time and time again, word of mouth can make or break a company’s reputation. With social media expanding the reach of a customer’s voice, it’s more important than ever to make sure your association is embracing a customer service culture. As with any relationship the one you have with your members …