5 Action-Based Targeting Tips that Drive Engagement
When tackling your email marketing strategy, you’re likely identifying your target audience, carefully crafting segments, and personalizing content to make sure it resonates with your members, based on their demographics. You’ve followed industry best practices and spent countless hours doing the back-end leg work to make sure your campaign is a huge success. But, as …
The Importance of Conducting Win/Loss Analysis at Your Association
Member recruitment and retention are central to professional membership organizations. For these organizations to continue to offer essential resources such as education, support, and career guidance, among other benefits, they must understand what their members value and also why they leave.
Win/Loss Analysis is a valuable tool used to understand why a prospect may choose or …
10 Keys to Creating and Growing a Customer Service Culture
As we have seen, time and time again, word of mouth can make or break a company’s reputation. With social media expanding the reach of a customer’s voice, it’s more important than ever to make sure your association is embracing a customer service culture. As with any relationship the one you have with your members …
Members Value Content in Continuing Education
Content reigns supreme as the number one reason members across all generations engage in continuing education or professional development, according the Member Professional Development Study.
In the land of readily accessible, low-cost options, great content presents a valuable and strategic opportunity to differentiate. Yet, according to the study, developing engaging content that is both applicable and …
What Associations Can Learn From TMZ
If I’m being perfectly honest, I’m not entirely comfortable with the following statement: I admire celebrity gossip website TMZ (short for the “Thirty Mile Zone” that is Hollywood).
While I’ve never been a big fan of traditional entertainment journalism, where publicists share carefully vetted information with the press to garner favorable coverage for their clients, TMZ …
Five Steps to Building a Value Proposition
There was a lot to love about the recent Abila User and Developer Conference (AUDC) in Nashville, Tennessee: sharing what’s new in our business, celebrating our customers’ successes, discovering Goo Goo Clusters (yummy Nashville candy). But my favorite part was getting the chance to interact with our customers.
Sure, it sounds clichéd. “I like talking to …
Members and Learning: What Do They Want When it Comes to Continuing Education and Professional Development?
Education is the cornerstone of success in today’s competitive job market, as jobseekers work hard to differentiate themselves from their competition. But what is it association members really want when it comes to continuing education and professional development? And where are they turning to get that education? Are there different needs and ambitions across different …
What is Advanced Analytics and How Can it Help You Engage Members?
Advanced analytics is a type of analysis that uses sophisticated statistical techniques and tools to predict unknown future events, segment audiences, and generate recommendations.
Advanced Analytics in Action
Certainly, that’s a “lofty” definition. A far easier way to explain and understand exactly what advanced analytics is all about is by scenario.
Here’s an example of how one association used …
How Should Staffers Engage in Your Online Community?
Launching and sustaining a successful online community for your association or organization is incredibly beneficial to your members or clients, but is no easy task to get off the ground. It takes countless hours, effort, creativity, strategy, and internal buy-in from your entire organization.
While internal buy-in from your organization is absolutely necessary to create a …
How to Deliver Impactful, Engaging Webinars
For organizations of all sizes, webinars are a powerful way to deliver content. Even with tight budgets and packed schedules, learners can jump on the web to engage with your organization and learn more about a topic that piques their interest.
Although it’s easy for the end-user, for the organization delivering the webinar, there is a …