Drive Engagement Among Small, but Mighty, Generation X
My name is Amanda and I’m a member of Generation X.
We’re the Regan-era latchkey kids who turned into flannel-clad slackers. We came of age in an analog world, then had to scramble to catch up at the dawn of the Digital Age. We started our careers at a time when pensions were disappearing, jobs were …
2017 Presents Opportunity for Advocacy Initiatives
Earlier today I found myself wandering around the internet when I stumbled upon a blog post from Abila Product Partner, CQ Roll Call, summarizing the results from its 2015 special report, Increasing Engagement: How to Keep Members Active When Your Issues Aren’t Hot. According to the report, two out of three respondents say it’s somewhat …
New Year, New You: 3 Resolutions to Help Association Leaders Dream Big in 2017
Today I find myself working from a hotel room in advance of tomorrow’s start of the New England Society of Association Executive Annual Management Conference. In addition to polishing my presentation, it’s also meant some quality time with television and the seemingly endless parade of commercials hoping to capitalize on the New Year. Get fit! …
#Socialnomics: 5 Habits of Digital Leaders
What happens in Vegas, stays on YouTube …
Social media isn’t going anywhere. In fact, its impact is growing exponentially. ASAE Tech 2016 started off on a high note this year with opening keynote speaker, Erik Qualman and his session, “Digital Leaders Are Made, Not Born.” Millennials currently make up one-third of today’s workforce, but believe …
Countdown to 2017: Tips for Member Retention Into the New Year
Ready or not, 2017 is just 16 days away! If revisiting your member retention strategy isn’t already at the top of your New Year’s Resolution list, it should be. Member retention is one of the easiest ways to drive recurring revenue, and when done right, will foster relationships that last a lifetime.
Your current members are …
Member Engagement: Good Brands Never Stand Still
We don’t often think of associations or nonprofits as brands. But, truth be told, they are. When you see the color pink in October, you know it’s breast cancer awareness, and probably think of the Susan G. Komen Foundation. When you see a red kettle in December, you immediately think Salvation Army. And, when you …
Be Awesome in 2017: Your Ultimate Guide to Association Success
December is officially here! Whether 2016 was fantastic or you’re ready to say good riddance to a year that felt full of strife, there’s no stopping Father Time. With just 30 days to go, this month is a great time to reflect on what went well, what didn’t, and why. There are always going to be …
Associations As Workplaces: Flexibility Can Lead To Results
We’ve discussed the role of the association as a workplace on this blog in the past. Considering some associations employ up to hundreds, if not thousands, we think remembering the association’s role and responsibilities not only to its members but to the hardworking teams behind the scenes is paramount. We’ve discussed the need for a …
Membership Practices of Associations With High Retention Rates
Do you ever wonder how your association’s membership practices stack up against others? Maybe you don’t because you know that every association is unique given the profession or industry it serves and its size, budget, location, culture, along with a host of other factors. But I can’t help but wonder what thriving associations are doing …
New Association Represents Reality TV
While there are numerous trade groups and associations with long histories in the entertainment business, most notably the Motion Picture Association of America, until recently no group has represented the interests of producers and crew working in the country’s bustling reality television industry. With new reality shows launching practically every week, unscripted television is big …