If you do the hiring for your member-based organization or nonprofit, there’s a high probability you’ve implemented strategies to connect with Millennials in an attempt to recruit and retain them. With Millennials being the largest generation in the workforce, it’s no surprise recruiters have been working tirelessly to understand the needs and wants of this generation.
Though I love being a part of such a trailblazing age group (I see the eye-rolls, Baby Boomers), it may be time that a new generation takes the spotlight: Generation Z.
Last week Jason Dorsey, from The Center for Generational Kinetics, enlightened the audience at AICPA Not-for-Profit Industry Conference with an overview of what Gen Z is all about, and what that means for everyone else.
Here are the top six takeaways shared from Dorsey regarding Gen Z and the workforce:
- Who is Gen Z? The Center for Generational Kinetics defines generations by life experiences and geographies – not a span of time. Gen Z is a group of individuals born 1996 to present date.
- Work Ethic: There’s hope for the future with Gen Z. Dorsey shared that Gen Z is anticipated to “leapfrog Millennials in the workplace due to their higher work ethic and lower expectations.” This is key to takeaway, as early Gen Zers are already out in the workforce and many are available for hire.
- Money Management: A major distinguishment between Gen Zers and Millennials is the recession. Gen Zers are not as conservative with money, since they didn’t experience as much of the recession as Gen Yers.
- All the Technology: Gen Z is far more technology savvy than the technology-dependent Gen Y (Millennials). If you’re looking to hire a well-rounded, technology-savvy individual, then don’t overlook this generation of digital natives.
- Attention Span: According to our 2017 Member Professional Development Study, the attention span across Gen Yers, Gen Xers, and Baby Boomers peaks from 30-minute educational courses to one-hour courses. That being said, members of Gen Z are expected to have even less of an attention span, so fast-paced environments will work well for these individuals.
- Driver of Key Trends: With an entrepreneurial spirit, Gen Zers are going to be key in driving trends, which can benefit your organization in brainstorming new solutions, creative content, and money management.
If your association is looking to grow then the needs of this generation shouldn’t be ignored – they’re ready to get their hands dirty and take your association or nonprofit to the next level!