A few weeks ago, I gave you a sneak peek at a trend and prediction from the Tagoras and Community Brands team. Today I’m sharing the rest of our insights from the webinar, “2017 Learning Trends, 2018 Learning Forecast.” 

Trend: Sourcing and Channeling 

Sourcing and channeling points to the trend where associations become the source of content for other organizations or serve as a channel for outside content. Some examples of this include selling content to companies and not just an individual learner. On the channeling side, more content producers are looking to broker relationships with associations to distribute their programs.  

There are many benefits to this content sharing, such as having access to more varied subject matter experts and broader content, as well as saving time and money for your association. However, associations want to remain thoughtful about the content they’re hosting in their catalog to ensure it’s hitting the right marks with their members. More isn’t always better.  

Trend: Interactive Video 

Interactive video combines user interaction with linear video. This interactivity can include clickable areas that perform an action, choose your own adventure-type learning paths, requirements for quizzing downloaded content, playing a game, and more. There are a number of interactive video creation tools that range in price. YouTube may a good place to experiment, as it has the ability to create End Screens and Cards that allow you to direct the learner to other videos. For associations interested in this trend, digging a bit deeper into the functionality of your learning management system (LMS) is a good idea. Certain systems can incorporate interactive transcripts, assessments, collaboration, surveys, and more. SCORM courses can be another way to incorporate a deeper level of interactivity. 

Prediction: Distracted Learning 

In a 2015 study by Microsoft, it was reported humans have a shorter attention span than goldfish, with humans dropping off at 8.25 seconds and goldfish at 9 seconds. This tendency to get easily distracted leads us to this prediction. Distracted learning involves embracing the idea that a learner’s brain may wander elsewhere. This trend is juxtaposed to the personalized and focused learning trend we’ve seen in recent years, that is sure to continue. Recognizing distracted learning can bring value in areas such as soft skills where the focus is less on getting to know a particular set of facts and more about problem solving and creative thinking.  Associations would benefit from asking themselves how they can potentially plan for distracted learning. One example could be more breaks or downtime during education programs. 

Prediction: Growth of Digital Badging 

Learning and career advancement are intertwining more and more. With the prevalence of career profiles, such as LinkedIn, employers can search for candidates based on a number of criteria, including specific credentials in the form of digital badges. We expect the value of badges to continue to increase, leading associations to further incorporate them into their learning offerings. Digital badges can be a win-win for associations and their learners. Members can demonstrate the validity of their expertise to their network, while you gain more visibility for your certification offerings. 

To hear more about these trends and predictions check out the webinar recording here: http://www.leadinglearning.com/episode112.