I guess you could say I’m working kind of counterintuitively here – considering I write this paragraph after I’ve already done all the research. My goal was to come up with some overarching theme, some knot to tie everything together. What I discovered, however, is that the nonprofit world is so expansive and bridges across such a wide range of topics that it would seem unfair for me to narrow the scope of the news round-up. So, instead, I have for you a collection of the most intriguing bits of information I could find (that’s not to say these are the only interesting ones). I guess if I had to tie it all together, it would be under the theme of “paying attention to the details.” There are so many subtle intricacies in the nonprofit world, it can be hard to keep track of everything that needs to be addressed. Hopefully this can serve as a friendly reminder to take stock and reevaluate your traditional approaches.
So often we get caught up in the routine, often forgetting our overall aspirations and goals. It’s an easy trap to fall into, and one that we have all (at one point or another) found ourselves in – going through the motions of the job without actually experiencing it as it deserves to be experienced. This article in the Stanford Social Innovation Review, titled “Coming Together with Purpose,” briefly considers the role of meetings, conferences, and convenings in the workplace. Quite honestly, it’s alarming how much time, in our day-to-day routine, we spend convening with others. People are urged, in this article, to remember why we meet , to what end, and look to change the world, not just add a mark to the calendar.
I think it’s pretty safe to say that new media has fundamentally changed the way we think about outreach and communication. The advent of social media and advances in media-sharing technology has created a new medium through which we connect with our consumers/volunteers. This article on Nonprofit 2.0 offers organizations a guide to the use of videos in outreach efforts – how and when an organization should use videos. Technological advancements have made harnessing the power of video accessible to nearly everyone, and with major social networking sites (like Youtube) revolving around them, it would simply be wasteful not to take advantage.
I have a strong affinity for infographics – they are just too cool! In an age where time is of the essence, they can be remarkably helpful in consolidating pages of information. This infographic highlights the reasons why donors leave an online donation page; why they feel compelled to leave the page upon viewing it and how you can prevent this turnaround traffic. It offers some simple advice on how to pull your donation page out of obscurity and make it both exciting and relevant. You’ll want to revamp your donation page after checking it out!
Marketing is not easy!. Consider, if only for a moment, how daunting the task can be, reaching out to a nearly infinite number of people, drawing them in with creative thought and implementation. Needless to say, mistakes can be easy to make. In this article, “21 Stupid Things Nonprofit Marketers Should Stop Doing,” Kivi Leroux Miller highlights some of the most common mistakes that nonprofit marketers can make and offers helpful advice on how to turn it around.
Perhaps it’s because I’m young, but I can’t stress enough the importance of reaching out to youth as a source for volunteers. Not only do they bring the energy and spunk that organizations need, but they bring a fresh perspective to a world that can often be bogged down by the mundane and the routine. This article on Volunteer Match offers a new outlook on motivating young volunteers – parents. Why not reach out to the people who influence youth more than anyone else? They are a crucial market in promoting youth volunteerism.
That’s about it for this week. As always, feel free to leave comments below and let me know what you think.