Education is the cornerstone of success in today’s competitive job market, as jobseekers work hard to differentiate themselves from their competition. But what is it association members really want when it comes to continuing education and professional development? And where are they turning to get that education? Are there different needs and ambitions across different generations?
Good, solid, engaging content plays the biggest role when it comes to why folks sign up for webinars, classes, workshops, etc. While convenience and cost are also contributing factors, they are easily overshadowed by great content.
As Millennials gain influence in the workplace, their consumer behaviors continue to shape and refine the workplace culture, as well. For example, Millennials are growing up in a world where Netflix and Amazon Prime are the norm, pay one price for all-you-can-eat access to content. That’s how Millennials want to consume education programs, as well, which presents both a challenge and opportunity for associations to address the learning needs of their members.
Dig into our most recent study, the Member Professional Development Study, to determine what your members are looking for when it comes to learning engagement. For a snapshot, watch our video and check out our infographic, below …