This blog isn’t about making Friday night “Easier” after breaking up with your girlfriend (Rascal Flatts anyone?). Nor is it about eating two eggs “over easy” at your favorite Saturday morning diner. And, no, unfortunately we’re not taking a flight on Easy Jet in Europe (“making travel easy and affordable”).

 Easy ButtonEasy infers not difficult, “free from pain”, “requiring little thought or effort.” At a recent school auction meeting, I was reminded by a committee chair to make volunteering seamless, almost effortless, for the volunteers. This meant mapping out a plan with “how to” and the best tools for helping volunteers maximize their efforts. Straightforward volunteering is about enabling volunteers to push the EASY button when their work is done. 

Since success in peer-to-peer events relies on “Making it Easy” for your fundraising volunteers, what are the keys for making their experience like walking down Easy Street?

1.Much of the satisfaction from volunteering comes from how well organized and thought out a project is initially designed. First, determine campaign goals for your enthusiastic volunteers. Well-defined objectives lead to succinct key messages that team members can easily share.

2.  What are your key campaign messages, the slogan or rallying cry of your effort?  Help individual team members describe their personal connection to the cause and why the rallying cry matters to them. This will make sharing their stories easier.

3.  Provide tools. Volunteers should have resources at their fingertips including such things as:

  • A “how to” plan outlining simple steps

  • An email solicitation template with compelling video and a link for donations (linking to their personal fundraising page)

  • Personal fundraising page

  • Photos that tell the story

  • Facts and figures to use in social media posts, in a cut and paste format

  • A Kick-off meeting

  • A Kick-off  turn-key event, either as a community, with other team members, or hosted individually.

  • A defined thank you process

    • How will the thank you occur?  Will the nonprofit send a formal thank you? What happens after an online donation is made? Consider providing some postcards/notecards for your volunteers to write a hand-written note as well as text to cut and paste for online thank you messages. Encourage social media posting every time a donation occurs.

  • Coaching and tips on using social media to spread the word

Remember that no matter the reasons for involvement, volunteers are working for free, taking treasured time and applying their hearts and skills to your cause. The bottom line for helping your peer-to-peer team members: provide an EASY experience with lots of fun, a strong emotional connection to the cause and tools to help raise the money.

Here are some simple resources for an accessible, clear, effortless, smooth, straightforward, uncomplicated and EASY volunteer experience!

  1. A “How To” plan:

     “The 7 Habits of Effective Personal Fundraisers” by Rob Wu of CauseVox

  2. Peer to Peer Fundraising Made Easy: A Step-By-Step Workbook” by Idealware, Nov. 2013

  3. Sample Email template from Wish of a Lifetime foundation and their recent campaign for delivering roses to lonely Seniors.

thank you card

 4. Personal Fundraising Page can often be created through the nonprofit’s Constituent Relationship Management (CRM) system.  If not, there are a host of peer-to-peer platforms that offer personal fundraising pages (fees may apply). Check out “Peer-to-Peer Fundraising in the Real World”.