The only constant is change. That is to say, things are constantly changing. Just when you think you’ve got a full grasp on the internet and all the possibilities it brings, along comes a paradigm shift that moves the game from the home or office. Now, instead of using e-commerce through the internet, we can use m-commerce through the entire global communication network.
E-commerce Versus M-commerce
What is the difference between e-commerce and m-commerce?
E-commerce (electronic commerce) is generally considered to be any type of transaction that takes place using the internet. Many popular transactions are banking, paying bills, and shopping. These activities take place using desktop computers and laptop computers that are located in the home or office.
M-commerce (mobile commerce) is also any type of e-commerce transaction, only access to the internet is not required because these activities now take place using smartphones and tablets as telecommunication devices. And, because these activities are mobile, they can take place just about anywhere: home, office, riding in a car, walking on the beach, etc.
Mobile Optimized Websites
As the e-commerce business model continues to evolve into m-commerce helping to create the Internet of Things (IoT), optimizing the user experience with an easy-to-use mobile interface becomes key to the effort of ensuring that potential customers and users return for more.
Mobile optimization ensures that visitors who access your site from their smartphone or tablet enjoy an experience optimized for their specific device. This means that your site reformats navigation buttons, content, and images so they display correctly, no matter what device is used to view your site.
Besides being easy to read and navigate, the website must load quickly. A data hungry page that takes too much time to load is not going to attract a loyal, mobile user base.
What is driving the adoption rate of m-commerce?
Practically all top companies now have mobile apps for their customers that attract more users, make doing business much easier, and provide a better customer experience, all while saving the company money through better processes.
- Taking mobile payments for goods and services
- Providing mobile banking services that facilitate deposits and transfers
- Allowing for filing insurance claims
A Walk in the Park
On a recent walk through a local park, a friend pointed out that almost without exception, our fellow park visitors had their heads buried in a smartphone screen. Whether sitting on a park bench or slowly making their way down the walking path, everyone was doing something with their cell phone. It did not matter if the person was alone or in a group. There seemed to be little to no talking or any kind of communication between them. All were engrossed with their personal technology.
Of course, there is always the exception. There was one group walking by that was not actively using their phones, but were simply carry them in hand – possibly for future reference?