As if looking directly into the face of a sweet, smiling Girl Scout and saying “no” to her cookie offering isn’t hard enough. Now, the Girls Scouts of the U.S.A. (an organization we’re proud to have as a customer) is making it even tougher to resist its $4 boxes of deliciousness.
During the upcoming cookie-selling season, a large majority of the organization’s two million Girl Scouts will be using “Digital Cookie,” a new platform on which they can sell and ship their (in)famous cookies like Thin Mints®, Caramel deLites®, and Peanut Butter Patties®.
Girl Scouts can invite buyers via email to their personalized cookie websites or take orders using a mobile app. This new digital marketing strategy is expected to boost the nearly $800 million raised in annual cookie sales. Additionally, it’s intended to teach girls valuable lessons in online marketing and e-commerce
Even if you’re not a Girl Scout, you might be thinking about how you can improve your online fundraising. If so, our Fundraising Academy might be just what you’re looking for. This six-part webinar series is specifically designed for nonprofit organizations interested in maximizing their year-end fundraising results.