It’s the most wonderful time of the year – It’s football season! As soon as I flip my calendar to August, the countdown begins and I wait in anticipation to see how the off-season has cultivated my team (Hook ‘Em Horns!) for success. For the next few months, you’ll find me cheering on the sidelines and completely fixated on everything the sport offers: game day hype, strategy, and camaraderie.

Your role as a continuing education provider has many commonalities with one of America’s favorite sports. With that in mind, here’s our take on creating a winning season for you and your continuing education team:

Spread the Game Day Hype

The off-season is coming to an end and before you know it, December 31 will be knocking on our doors. This is crunch time for you, as you scramble to accommodate many of your learners who’ve procrastinated, waiting until the final hour to meet their yearly credentialing requirements!

So, start marketing to these “fans” now! Whether it be virtual conferences, seminars, or on-demand programs, be sure to personalize your content and promote it as much as possible. This is also a great time to get your Super Members involved to help advocate (and cheer) for all the initiatives your organization has to offer this coming season. If you aren’t excited about what your program has to offer, who will be?

Review the Reel

There isn’t a single football team that waits until the end of the season to strategize. As you know, teams spend hours collaborating, strategizing, and adapting by watching football footage before and after every game. Take this mentality into the office when thinking about the continuing education offerings you provide. Carve out time to review your programs to determine what’s playing well with your audience, and what’s not. Make any necessary adjustments to ensure you’re offering a winning lineup.

Remember, There’s No “I” in Team

Don’t go it alone into the busy season. Lean on your support teammates, available through vendors like your learning management software (LMS) partner. They’re on the bench and ready to get in the game. Make support planning a top priority before things get crazy, so you’re not having to reactively prioritize.

I hope your season kicks off with a bang! If you have any other tips you’d like to share, be sure to reach out through Facebook, Twitter, or LinkedIn.