The other day as I was preparing my blog post, Video Visuals for Nonprofits, I came across this great article about the Vine app on the Sikich blog.  I had intended to include information about this 6 second video phenomenon in my post, but since Tea Kurpalo, Sikich blogger and marketing extraordinaire, already explained it so well I decided instead to feature it as a guest post.  Read on to find out how your nonprofit organization can use this fun free tool to further your mission.

Trend alert! The latest social media craze, Vine, is spreading like wildfire. Has your organization adopted this new content marketing tactic?

What is Vine?
Twitter’s new (and free!) video-sharing mobile app, Vine, was created to serve the same purpose as its strictly-140-characters-or-less founder―to capture and share brief moments in time (six seconds to be exact) in a creative way that allows you to express yourself using a fusion of picture, motion and sound. Essentially, Vine is to Twitter what Instagram is to Facebook―a more personal, captivating and concise way to visually display what you are saying and humanize your brand.

Companies are finding Vine to be an affordable alternative to professional video marketing and are showcasing their organization’s personality and mission while finding fun ways to interact with their audiences and garner more online exposure―all at no cost.

How can my company use Vine?

Make your mark in this niche by finding a new mode for communicating different content, ideas and moments, and watch brand awareness and customer engagement grow. Here are a few ideas on how to use Vine for your business (but we’re sure as soon as you start using it, you’ll find even more reasons and ways!):

Increase Awareness

  • Brand your videos with your logo, products and services
  • Give sneak peeks into new products
  • Share daily deals and specials
  • Promote upcoming events
  • Attract visitors to your booth when exhibiting at a conference
  • Offer behind-the-scenes snippets
  • Introduce your employees
  • Share fun facts about your organization

Increase Engagement

  • Begin a conversation by asking a question
  • Start a contest and ask for video submissions from followers
  • Demonstrate how to use a new product, service or feature
  • Offer a quick Q&A after an event
  • Create and resolve a conflict in seconds
  • This is one of the many trailblazing marketing trends this year. Learn what the other marketing trends for 2013 are, as well as how to easily implement them into your integrated marketing plan, with secret tips and tricks in our free eBook, 13 Marketing Trends for 2013.

Author: Tea Kurpalo
Connect with Tea on Google+

See the original article from Sikich here.