One of the hardest tasks as a continuing education provider is maintaining confidence in your learning management software (LMS). Some of you are currently stuck in the vicious cycle: investing in new technology, feeling really proud of what you’ve accomplished – then shortly thereafter realizing there’s a new tool or technology that offers more. Way more.
Then there are others who realize the vicious cycle isn’t feasible, and instead of looking at your continuing education technologies, you ignore the conversation all together. This isn’t a solid plan, either.
In fact, finding the right technology tools and learning management platforms remains a challenge for many associations. Only a third or fewer of professionals we surveyed in our Member Professional Development Study are “very satisfied” with their ability to target outreach, run reports, or provide interactive features for their members participating in courses.
But what can you do to ensure your LMS is keeping members engaged, providing an excellent user experience, and working for you, not against you? We took a look at some of our own client successes and compiled a list of three ways to recognize whether it’s time to update your LMS:
- Data is Everything: Time and time again, we find organizations are struggling to gain access to simple data within their LMS – adding hours to their already busy schedules and negatively impacting their member experience. Modest datasets, including user course history, customer profiles, and accounting, shouldn’t be difficult for you to access within your LMS. If data from your LMS makes you pull your hair out, that’s a big red flag indicating there’s a better option.
- Seamless Integration: Many associations are heavily dependent on their continuing education programs to provide value to members and non-dues revenue to the balance sheet. If your association management solution isn’t communicating with your LMS, there’s a high chance you’re missing out on great opportunities to grow your association’s offerings and increase revenue.
- Happy Learners: Happiness in this example is dependent on a couple of factors: accessibility (content available across all digital platforms), seamless and positive user experience, and recorded history of continuing education courses. At the end of the day, if your learners aren’t happy then it’s time to move on. The investment in a new tool or technology can vastly improve the user experience – which means they’ll be coming back for more!
Are you reading these tips and looking to get out of the vicious cycle, but don’t know where to start? Don’t worry, we’ve got you covered in selecting the right LMS for your association success. If you have other tips you’d like to share, be sure to reach out to us via Facebook, Twitter, or LinkedIn.