Leveraging Learning to Increase Non-Dues Revenue
For associations, non-dues revenue (funds from sources other than membership fees) is a crucial component for weathering periods of flat or declining membership. Growing this form of revenue is of particular importance to small associations. In fact, in the Community Brands 2019 Benchmark Report: Small-Staff Associations, 70 percent of respondents list increasing non-dues revenue as …
Tidying Up: Three Steps to Ensure Your Content Sparks Joy!
Many of us are familiar with Marie Kondo, best-selling author of the book, “The Life-Changing Magic of Tidying Up.” The KonMari method, Kondo’s system of simplifying and organizing, has started a wildly popular trend by teaching us to ask a simple question about each item we own, “Does it spark joy?” If not, she suggests …
Multi-Channel Content Strategies: Are You Making the Most of Every Opportunity?
Does your association offer location-based events? Do you wonder if you could benefit from a more expansive approach to content packaging and repackaging? As a learning solutions analyst focused on the continuing education landscape, I’ve been wondering the same thing for more than five years.
On one hand, offering multiple live and on-demand options seems like …
Community Brands New Research Study: A Must-Read for Small-Staff Associations!
As a professional at a small staff association you undoubtedly have lots of balls in the air at any given time. You are charged with increasing member engagement, running meetings and events, collaborating with the board, developing strategic plans, managing publications, creating meaningful learning content for your members, and so much more.
Community Brands set out to understand …
Kiss your Online Learning Struggles Goodbye
In my day-to-day here at Community Brands I spend a lot of time talking with continuing education professionals about taking their online learning strategy to the next level and growing their success. Time and time again when speaking with prospects I hear the same pain points. Tell me if any of these issues sound familiar:
“We …
Why It’s a Better Time Than Ever to Offer Members a Career Center
A career center is a great source of engagement, revenue, and pride for your organization. And, the constant evolution of career centers has made them the go-to destination for all career development opportunities for members and non-members alike, and one of the top reasons members join your association.
In this day and age, career centers should no longer be considered just a tool to …
A Meeting Platform to Deliver Webinars? Not so Fast!
We know association members are now learning anytime, anywhere, and in a variety of different formats (five on average!). This adoption of a multimodal way of learning provides professional organizations with ample opportunities and challenges to creatively deliver educational content in engaging ways. While annual conferences and hosted meetings aren’t going anywhere, webinars are an increasingly powerful way …
Tips for Avoiding Content Deal Breakers
In dating, we all have our list of relationship deal breakers. For example, perhaps an unemployed smoker who hates dogs and never wants kids wouldn’t make the cut for you. Like it or not, everyone’s got their non-negotiables when it comes to choosing a partner. And, choosing education is not all that different. Members can …
Taking CLE to the Next Level at ACLEA Mid-Year
The Community Brands team is heading to ACLEA’s 55th Mid-Year Meeting this weekend in Phoenix, Arizona. This year’s theme is “CLE Rising: Better, Stronger, Inspired,” with programming to engage attendees and encourage growth both personally and professionally. Here are some of the sessions I have circled on my agenda.
Session: Resurrect Your Content for New Audiences; …
Connecting Learning Courses with Job Opportunities: The key to Member Satisfaction
As an association leader, it’s safe to assume your number one goal (or close to it) is member acquisition and retention. Well, what if I told you we have information and innovation that can help you achieve that goal?
Last year, we sought out to determine how important continuing education and career advancement are to driving member …