Connecting Learning Courses with Job Opportunities: The key to Member Satisfaction
As an association leader, it’s safe to assume your number one goal (or close to it) is member acquisition and retention. Well, what if I told you we have information and innovation that can help you achieve that goal?
Last year, we sought out to determine how important continuing education and career advancement are to driving member …
4 Hot Trends to Boost Fundraising Event Engagement and Revenue
As you begin to plan your 2019 fundraising events, we’ve got just the thing to get your creative juices flowing! We took a look back at last year to uncover top 2018 fundraising trends that will help you enhance attendees’ experiences and raise more money in the new year and beyond.
1. Offer Unique and Compelling Auction Items
It’s important that your auction items include things and experiences that guests can’t …
4 Tips to Building A Comprehensive Content Strategy
We’ve all heard the expression “content is king.” Propelled into the lexicon in 1996 by Bill Gates in an essay of the same name, the notion revolutionized the way we think about content and the internet. The idea is that if content is relevant, high quality, and interesting, an audience will pay to consume it.
Fast …
3 Tips for Building a Top Notch Continuing Education Program for Your Members
Members choose their association as the “go-to” source for training and education. In fact, according to our 2018 Member Education and Career Development Report, 85 percent of members look to associations for professional development opportunities.
So, how do you offer a top-notch continuing education program that delivers the experience your members want? Here are three tips …
New Year, New You: Strategies for Reinvigorating Your Membership
As 2018 comes to a close, you’re no doubt looking for ways to revamp, refocus, and reinvigorate your membership strategy for the new year. However, finding fresh ways to recruit, engage, and retain members can be challenging, in part because members extract value from their organizations in very different ways along their career path.
For example, …
Incorporating Sponsors Into Your Live Online Events: A Win-Win!
According to the 2018 Tagoras Virtual Events Report, 72 percent of the organizations that have held virtual events in the past didn’t incorporate sponsor or exhibitor fees. It’s hard to believe, considering how crucial sponsors and exhibitors are for hosting in-person events like conferences and annual meetings.
Now is the time to give your partners additional, valuable sponsorship options in your virtual events, similar …
Give Your Members the Gift of Career Advancement
The holidays are fast approaching (read: here!), and we’ve been thinking about what gifts have made it onto our wish list this year. More importantly, we’re thinking about what your members have on their wish lists! And, we have a few guesses as to what your members want.
Members join professional organizations and associations that connect …
8 Tips to Launching a Successful Learning Management System
Launching a learning management system (LMS) requires a thoughtful approach to your staff’s administrative processes, as well as your members’ overall experience. Implementing an LMS can provide an efficient and convenient online learning environment for your members, both as a strategic member benefit and additional source of non-dues revenue.
Did You Know:
One of the biggest drivers …
Finding the Right Technology Partner Can Be Like Speed Dating!
Choosing the right technology can feel like a round of speed dating. Teetering between too much information and not enough, while determining what is essential versus a “nice to have,” can be downright exhausting. However, while the market is certainly inundated with solution providers, try not to worry – the right technology to meet your …
Authentic Member Engagement Starts with Feedback
Associations across the board, with few exceptions, are faced with decreasing membership and revenue. Their members are disengaged and there’s evidence of that in their renewals and conference attendance. First-year members are the most likely to open and click on an email, but that ends abruptly for the vast majority who don’t renew for a …