Riding the Winds of Change at ACLEA’s Annual Meeting
The Community Brands team is heading to ACLEA’s 55th Annual Meeting in Chicago July 27-30. This year’s theme is, “Winds of Change,” with programs designed to inform on the latest industry shifts and trends and give attendees the tools to make a difference in their organization. Here are some of the sessions I …
Can Your LMS Do All This?
Perhaps your association started out small with just a few courses. Now, you’re ramping up education opportunities for your members and need a solution for managing your content. Or, maybe you already have an LMS, but you’re just not satisfied with what it offers.
What should you consider?
Begin with the …
Demonstrate Your Association’s Value With Help From Software World
Client success initiatives have become very popular in the software space over the last five years. Client/customer success is defined as, “a business methodology of ensuring customers achieve their desired outcomes while using your product or service. Customer success is relationship-focused client management, that aligns client and vendor goals for mutually beneficial outcomes.”
Association Managers – Guard Against Member “Brexit”
The premiership of Theresa May began on July 13, 2016, when she accepted Queen Elizabeth II’s invitation to govern. Now, just a few days shy of three years into her tenure, Prime Minister May has announced her plans to resign today, June 7, 2019. How does this affect you?
As an association manager (and like Prime Minister …
Leveraging Learning to Increase Non-Dues Revenue
For associations, non-dues revenue (funds from sources other than membership fees) is a crucial component for weathering periods of flat or declining membership. Growing this form of revenue is of particular importance to small associations. In fact, in the Community Brands 2019 Benchmark Report: Small-Staff Associations, 70 percent of respondents list increasing non-dues revenue as …
Tidying Up: Three Steps to Ensure Your Content Sparks Joy!
Many of us are familiar with Marie Kondo, best-selling author of the book, “The Life-Changing Magic of Tidying Up.” The KonMari method, Kondo’s system of simplifying and organizing, has started a wildly popular trend by teaching us to ask a simple question about each item we own, “Does it spark joy?” If not, she suggests …
Multi-Channel Content Strategies: Are You Making the Most of Every Opportunity?
Does your association offer location-based events? Do you wonder if you could benefit from a more expansive approach to content packaging and repackaging? As a learning solutions analyst focused on the continuing education landscape, I’ve been wondering the same thing for more than five years.
On one hand, offering multiple live and on-demand options seems like …
Community Brands New Research Study: A Must-Read for Small-Staff Associations!
As a professional at a small staff association you undoubtedly have lots of balls in the air at any given time. You are charged with increasing member engagement, running meetings and events, collaborating with the board, developing strategic plans, managing publications, creating meaningful learning content for your members, and so much more.
Community Brands set out to understand …
Kiss your Online Learning Struggles Goodbye
In my day-to-day here at Community Brands I spend a lot of time talking with continuing education professionals about taking their online learning strategy to the next level and growing their success. Time and time again when speaking with prospects I hear the same pain points. Tell me if any of these issues sound familiar:
“We …
Why It’s a Better Time Than Ever to Offer Members a Career Center
A career center is a great source of engagement, revenue, and pride for your organization. And, the constant evolution of career centers has made them the go-to destination for all career development opportunities for members and non-members alike, and one of the top reasons members join your association.
In this day and age, career centers should no longer be considered just a tool to …