The Costco Effect Part 2: Professional Development Pricing and Packaging Strategies
What is it about Costco that keeps members coming back for more? Is it the discounted organic chicken? The opportunity to buy paper goods galore in bulk? Something else? Answer: All of the above.
Though slashed prices are certainly a major draw to the retail giant, Costco isn’t just successful because of its reduced prices on …
CE Providers: Take Advantage of the Dog Days of Summer!
School is out, the days are getting longer, and the temperatures are rising … all signs that summer is on its way. Summer can be a slow time for continuing education offerings, with end-of-year deadlines months away and spring deadlines having just wrapped. In the season of BBQs, pool parties, and vacations, many learners want …
Your Complete Guide to Webinar Planning
Your association has probably mastered the art of live events after years of planning annual conferences and board meetings, which is a good thing since recent research shows members still prefer to get their professional development live. However, your organization could be missing out on a large chunk of additional revenue by not taking advantage …
Choosing the Right LMS is Crucial to Association Success
Finding the right technology tools and learning management platforms remains a challenge for many associations, according to Abila’s Member Professional Development Study. In fact, only a third or fewer of association professionals surveyed are “very satisfied” with their ability to target outreach, run reports, or provide interactive features for their members participating in courses.
On its …
The Importance of Conducting Win/Loss Analysis at Your Association
Member recruitment and retention are central to professional membership organizations. For these organizations to continue to offer essential resources such as education, support, and career guidance, among other benefits, they must understand what their members value and also why they leave.
Win/Loss Analysis is a valuable tool used to understand why a prospect may choose or …
10 Keys to Creating and Growing a Customer Service Culture
As we have seen, time and time again, word of mouth can make or break a company’s reputation. With social media expanding the reach of a customer’s voice, it’s more important than ever to make sure your association is embracing a customer service culture. As with any relationship the one you have with your members …
Members Value Content in Continuing Education
Content reigns supreme as the number one reason members across all generations engage in continuing education or professional development, according the Member Professional Development Study.
In the land of readily accessible, low-cost options, great content presents a valuable and strategic opportunity to differentiate. Yet, according to the study, developing engaging content that is both applicable and …
Millennials and Professional Development
More than one-in-three American workers are Millennials, making them the largest generation in the U.S. labor force, surpassing Generation X in 2015. However, while the Millennial influence continues to grow, the educational wants and needs of this group are still a bit of a mystery for association professionals.
In Abila’s Member Professional Development Study the number …
How to Use SCORM to Sell Your Content to Other Organizations Without Giving Up Full Rights
Have you ever had someone from another organization ask to buy your content to host on their own learning management system (LMS)? Were you hesitant to sell out and give them full rights? Did you do it anyway? Or did you pass up the opportunity to create an additional stream of revenue? New technology, called SCORM …
Learn Today, Employed Tomorrow: Knowledge is Power
From career-hungry Millennials to well-established Gen Xers and Boomers, one commonality remains true across all generations – the recognition that knowledge is a uniquely powerful tool to have in a professional’s arsenal. And if nurtured and nourished properly, that very tool can be the difference between landing a new job or keeping a job as …
