What Exactly Do We Mean by Personalization?
We’ve written at length about the great information in the Donor Loyalty Study we released a few months ago, mostly exploring the big topics touched on in the report: Millennials, Content, Volunteering, Overhead Myth, etc. But, there’s one topic that ties all of these together that’s worth exploring in its own right: Personalization.
So, what exactly …
Seeking Donor Diversity in Fundraising
Does your nonprofit have a strategy for wooing diverse donors and raising untapped funding? If not, consider these facts:
While most households in the U.S. receive an average of 300 request for donations yearly, Hispanic households receive only five to six solicitations per year. (This, according to Hispanics in Philanthropy.)
Even though African-American donors give away a …
Where to Focus Your Fundraising Efforts?
Giving USA recently released its annual report. It’s a comprehensive look at all the variables and machinations that had any sort of impact on charitable giving in 2015, with an eye on the trends that nonprofit organizations really want to pay attention to in 2016 and beyond.
One of the big questions (at least for me) …
Is There an Overhead Myth in the Nonprofit Sector?
“Overhead” can be a dirty word in nonprofit circles. It’s typically referred to as the costs associated with actually running a nonprofit – administrative costs, fundraising costs, staff costs, etc.
The common belief is that many – if not most – donors don’t want their donation to be used for anything other than supporting the mission …
In Honor of Adopt-a-Cat Month, Meet One of Our Favorite Humane Societies!
June is bursting at the calendar with loads of fun stuff. There’s the widely celebrated Father’s Day. And, Flag Day, of course. But there’s also the more obscure National Yo-Yo Day, Name Your Poison Day, and Repeat Day. Repeat Day. (Sorry, couldn’t resist.)
June is also National Adopt-a-Cat Month, sponsored by the American Humane Association. So, we thought …
How to Craft Subject Lines To Get Your Messages Read
Engagement begins in the inbox. Getting someone to open an email is both the marketer’s biggest challenge and greatest opportunity. Success is riding on just a few elements: the friendly “From” name, “Subject,” and the pre-header text. That’s it.
So, when my cohorts at Abila said, “Hey, we’re working on a digital fundraising guide and think …
5 Ways to Make Social Listening Actionable: Part II
As of yesterday’s Part I blog, the secret’s out: People are talking about you. Are you listening? Are you responding? Why not join the conversation; extend the dialogue, and hence your brand?
Fission Strategy and Attentive.ly explore social listening in a new guide, “Your People Are Talking. Are You Listening?,” which shows nonprofits how to use …
5 Ways to Make Social Listening Actionable: Part I
Here’s a little secret – people are talking about you. Not in the sneaky “behind your back” kind of way, but the “right in front of your face” kind of way. If you’re a savvy nonprofit professional, you understand that’s a good thing – but only if you know how to make social listening actionable.
Conversations …
Use Dog Days of Summer to Prep For Giving Season!
It’s June, do you know where your donor management and fundraising technology are? It’s hard to believe we’re already talking about end-of-year fundraising and we’re only halfway through the year, but it’s never too early to get a jump on getting the right tech in place to support fundraising and donor management efforts around crucial …
How Do Nonprofits Attract Millennial Donors?
Millennials now comprise the largest generation in the workforce (more than one in three workers in the U.S. is a Millennial). AND, they make up the largest percentage of the population, according to the U.S. Census Bureau, surpassing Gen Xers and Boomers.
While much has been discussed about Millennials (some would say ad nauseam), what can’t …
