How Healthy is Your Educational Program?
Pop-up tree stands are appearing along every highway, and the sounds of Christmas music pierce the air wherever you go. Even if have that one neighbor down the street who has yet to take down his Halloween decorations, it officially feels like the holiday season. And, that means the new year is right around the …
25 Billion Reasons to Pay Attention to the Internet of Things at ASAE Tech
Since 2009, there have been more devices connected to the internet than there are people on earth. Here we are, eight years later, and these connected devices are creating a monumental torrent of data. We’re talking an expected 501.5 zettabytes of data in the next two years. One zettabyte is equivalent to 8 million years …
Career Center Networks: The Good, The Bad, and The Ugly
Job opportunities rank as one of the top benefits that drive association membership, according to our recent Member Loyalty Study. It’s no surprise then that today most associations offer a niche job board on their website. Not only do job boards provide value to existing members and help associations attract new members, but they also …
Getting (Your Association) in Shape for 2018!
It’s fall y’all! Or so goes the saying in my transplant state of Texas – never mind that daytime temperatures are still in the 80s … high 80s.
Pumpkin Spice everything is popping up all over, giant bags of herb and cornbread stuffing are starting to appear in my local grocery store, and I even saw …
5 Ways to Stand Out in the Exhibit Hall
Many associations use exhibiting at tradeshows and events as a large part of their marketing efforts. With the cost of exhibiting being so high, it’s critical to use the time and money spent to exhibit wisely.
The first part to getting the best return on your exhibit investment is to make sure you have …
Are You Attracting Millennials to Your Association’s Learning Offerings?
When asked to describe Millennials in an Ipsos online survey people used the terms: materialistic, selfish, lazy, arrogant, narcissistic, entitled … just to name a few. Ouch. However, while the top answers were mostly negative attributes, there were some positive descriptions as well, such as: tech-savvy, ambitious, well-educated, idealistic, tolerant, respectful.
I’m a Millennial and will …
Your Members Value Job Opportunities – Do You?
Member retention and engagement are always top of mind for association professionals. However, many find it difficult to be proactive in terms of identifying and developing a plan to address member satisfaction … before it’s too late. There are a multitude of reasons members join a professional organization, but according to our recent Member Loyalty …
Podcast Explores Member Loyalty
I’ll admit, I was a bit late to the podcast craze, but since season one of Serial, I’m officially hooked. True Crime? I’ve heard them all. S-Town? I listened to the whole series over a weekend. This American Life? A road trip is just not complete without it.
According to the folks at Edison Research, more …
Put Your Super Members to Work for Your Association
Like thousands of others who parent young boys, I spent a couple hours this past weekend in a darkened movie theater watching Lego’s “Ninjago” movie, immersed in the adventures of good guy Lloyd and his secret ninja squad of friends as they attempted to defeat the evil warlord Garmadon (who also happens to be Lloyd’s …
Take the PLUNGE to a Member-Focused Content Strategy
Associations struggle to communicate their value to members. However, when used correctly, content can play a key role in reinforcing the value of an organization to its members. In our latest Member Loyalty Study, we wanted to better understand how members like to consume content and the part it plays in member retention.
Instead of spewing …