New Study Finds Gaps Between Member Expectations and Association Technology
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How Healthy is Your Educational Program?
Pop-up tree stands are appearing along every highway, and the sounds of Christmas music pierce the air wherever you go. Even if have that one neighbor down the street who has yet to take down his Halloween decorations, it officially feels like the holiday season. And, that means the new year is right around the …
Career Center Networks: The Good, The Bad, and The Ugly
Job opportunities rank as one of the top benefits that drive association membership, according to our recent Member Loyalty Study. It’s no surprise then that today most associations offer a niche job board on their website. Not only do job boards provide value to existing members and help associations attract new members, but they also …
Getting (Your Association) in Shape for 2018!
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Abila.com is now part of Community Brands, the leading provider of cloud-based software to associations, nonprofits, faith-based groups, and K-12 schools. Organizations adopt Community Brands solutions to manage memberships, career centers, learning, accounting, fundraising, donations, admissions, enrollment and events.
Are You Attracting Millennials to Your Association’s Learning Offerings?
When asked to describe Millennials in an Ipsos online survey people used the terms: materialistic, selfish, lazy, arrogant, narcissistic, entitled … just to name a few. Ouch. However, while the top answers were mostly negative attributes, there were some positive descriptions as well, such as: tech-savvy, ambitious, well-educated, idealistic, tolerant, respectful.
I’m a Millennial and will …
Your Members Value Job Opportunities – Do You?
Member retention and engagement are always top of mind for association professionals. However, many find it difficult to be proactive in terms of identifying and developing a plan to address member satisfaction … before it’s too late. There are a multitude of reasons members join a professional organization, but according to our recent Member Loyalty …
Podcast Explores Member Loyalty
I’ll admit, I was a bit late to the podcast craze, but since season one of Serial, I’m officially hooked. True Crime? I’ve heard them all. S-Town? I listened to the whole series over a weekend. This American Life? A road trip is just not complete without it.
According to the folks at Edison Research, more …
Put Your Super Members to Work for Your Association
Like thousands of others who parent young boys, I spent a couple hours this past weekend in a darkened movie theater watching Lego’s “Ninjago” movie, immersed in the adventures of good guy Lloyd and his secret ninja squad of friends as they attempted to defeat the evil warlord Garmadon (who also happens to be Lloyd’s …
Take the PLUNGE to a Member-Focused Content Strategy
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Putting Your Super Members to Work
In Abila’s new Member Loyalty Study we identified distinct segments across the loyalty spectrum with the most committed members falling into the Super Member category. According to the study, your Super Members are the most connected with your organization and really care about belonging. They value what the organization does for the profession and want …