The Secret Sauce to Event Success: A Compelling Theme
Pasta without sauce is edible, but it sure lacks flavor and pizzazz. Similarly, meetings without a theme or personality can be staid, boring, and flavorless. Leaving this important ingredient out could compromise not only your dish, but your event success.
A compelling theme draws attendees into a central idea, unifies business objectives, and provides an overall …
Sharpening Your Skills Comes in Many Forms
Summer is fully here, with this past Tuesday being the longest day of the year. In Chicago, summer arrived early – with very hot weather soon and often – which forced me to step up my game in the garden.
The other day as I was gardening I noticed my pruners needed sharpening, and I was …
5 Action-Based Targeting Tips that Drive Engagement
When tackling your email marketing strategy, you’re likely identifying your target audience, carefully crafting segments, and personalizing content to make sure it resonates with your members, based on their demographics. You’ve followed industry best practices and spent countless hours doing the back-end leg work to make sure your campaign is a huge success. But, as …
The Costco Effect: Membership Pricing and Packaging Strategies
Membership has its perks, and when it comes to belonging to a wholesale retailer, the benefits go far beyond being able to buy a 62-pack of toilet paper. Customers are joining Costco in droves and the company continues to see record breaking retention rates as their fan base grows.
If you’ve never been inside a Costco, …
New Tool Moves Engineering Society From Low Tech to High Touch
National Society of Professional Engineers’ (NSPE) members are among the nation’s top engineers in a myriad of disciplines, including mechanical, electrical, forensic, environmental, aerospace, and structural engineering. Their members design. Build. Create. Innovate. Inspire. Enhance lives. Improve our quality of life.
And NSPE supports them in all their endeavors. So, when we can play a tiny …
Audience Targeting and Segmentation Best Practices for Associations
If you’ve heard it once, you’ve heard it a thousand times – you need to target and segment your communications to members! The call to deliver personalized content is being heard loudly and clearly, and for-profit member organizations, like Amazon, make it look soooooo easy. Putting it into practice, however, can be quite the challenge. …
Key Takeaways from ASAE’s Membership Marketing and Communications Conference
Although it’s not ASAE’s biggest show of the year, its Membership Marketing and Communications (MM&C) Conference almost always ranks at the top of my list. For starters, the targeted attendance creates more opportunities to connect with and learn from different organizations. In addition, I find myself walking away with not only strategic inspiration, but also …
How to Streamline Online Event Registration
Let me guess, every year you host a big event for your members or customers. Am I right? And this event is very important for achieving your organization’s revenue goals and securing your continued success. This much you know all too well. But did you know your online event registration is one of the most important …
What Associations Can Learn From TMZ
If I’m being perfectly honest, I’m not entirely comfortable with the following statement: I admire celebrity gossip website TMZ (short for the “Thirty Mile Zone” that is Hollywood).
While I’ve never been a big fan of traditional entertainment journalism, where publicists share carefully vetted information with the press to garner favorable coverage for their clients, TMZ …
Five Steps to Building a Value Proposition
There was a lot to love about the recent Abila User and Developer Conference (AUDC) in Nashville, Tennessee: sharing what’s new in our business, celebrating our customers’ successes, discovering Goo Goo Clusters (yummy Nashville candy). But my favorite part was getting the chance to interact with our customers.
Sure, it sounds clichéd. “I like talking to …
