Designing an online learning program that actually grabs an audience’s attention certainly comes with its challenges. You can’t see your audience and for all you know they’re perusing their Facebook feed or Tweeting about their weekend plans. Mastering the art of creating captivating courses is something that takes time, focus, and the ability to adjust based on data and new technological trends.
In this post, let’s look at three steps your association can take right now to boost engagement and drive an impactful online learning program.
- Don’t Hide Behind the Virtual Curtain – Just because you can’t see your audience in person, doesn’t mean you can’t connect with them. There are way too many interactivity tools available on webinar platforms today to have any excuses here. Poll your audience, let them ask you questions, Tweet them, play YouTube videos. You name it. It can be done. Choose one or two of these and scatter them throughout your online courses to keep your attendees focused on you.
- Get Social: I think we can all agree that Social Media has landed a permanent spot in our lives for the foreseeable future. The good news is that Social Media platforms like LinkedIn and Twitter are fantastic tools to use alongside online learning courses. Think about creating a unique hashtag for your program and encourage folks to ask pre and post webinar questions, or create a discussion on LinkedIn if that is a more appropriate outlet for your members.
- Get With The Times: And the times are mobile. Mobile-friendly programs that allow your members to connect from their phones or iPads are a must nowadays. The impact of mobile accessibility is a huge opportunity for associations to stay in touch with your busy members on a continuous basis. By giving them that extra layer of convenience, your members are more likely to rely on your association for the CE or credentialing needs.
What is your association doing to boost online learning engagement?