About Tori Miller Liu

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What is Advanced Analytics and How Can it Help You Engage Members?

   4.5.17|

Advanced analytics is a type of analysis that uses sophisticated statistical techniques and tools to predict unknown future events, segment audiences, and generate recommendations.
Advanced Analytics in Action
Certainly, that’s a “lofty” definition. A far easier way to explain and understand exactly what advanced analytics is all about is by scenario.

Here’s an example of how one association used …