About Rich Dietz

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So far Rich Dietz has created 34 blog entries.

SIZE MATTERS – BUT, SO DOES AGE

   6.10.15|

Most nonprofit fundraisers target donors based on gift size – about 80 percent, according to our recent Donor Engagement Study. Only 34 percent, however, have ever targeted based on age/birth year. Yet, we see in this study – and plenty of others – that there are big differences in preferences by generation.

Just take a look …

AFPFC Aftermath: Take Action and Change Things Up!

   4.13.15|

If you left Baltimore last month with any key takeaways from AFPFC, I hope they were to take action and try something new. In the powerful words of Whoopi Goldberg, “You gotta change things up! Serve some Chinese food!”

This is one of my favorite conferences to attend each year. We get to learn from the …

Is Your Technology Keeping Up With Your Donors?

   3.11.15|

The world of fundraising is evolving so quickly it’ll make your head spin. Technology, too, is advancing at breakneck speed. Combine the two and your job as a modern fundraiser starts to look downright daunting. With change certainly comes difficulty … but, also opportunity.

In the words of Winston Churchill, “A pessimist sees the difficulty in …

6 A/B Split Tests to Get You Started

   2.25.15|

Our Abila experts have researched and crafted Key Fundraising Predictions for 2015 to help you gain a clear understanding of the challenges facing your sector in the coming year, and how you can turn them into real advantages for your organization.

 Below is a deep dive into Fundraising Prediction #1 – Conversion Rate Optimization (CRO). …

Four Ways to Show Your Donors Some Love

   2.10.15|

With St. Valentine’s Day fast approaching, you may have visions of winged cupids, long-stemmed red roses, and heart-shaped boxes of chocolate dancing in your head.

We set aside this one day a year to express romantic love, with loads of commercialization and hoopla surrounding it. But if you think about it, your donors show you the …

The Virtual Arm Wrestle – A/B Split Testing – is CRO’s Foundation

   1.30.15|

Our Abila experts have researched and crafted Key Fundraising Predictions for 2015 to help you gain a clear understanding of the challenges facing your sector in the coming year, and how you can turn them into real advantages for your organization.

Below is a deep dive into Fundraising Prediction #1 – Conversion Rate Optimization (CRO). …

8 Pillars of Conversion Optimization

   1.22.15|

Our Abila experts have researched and crafted Key Fundraising Predictions for 2015 to help you gain a clear understanding of the challenges facing your sector in the coming year, and how you can turn them into real advantages for your organization.

Below is a deep dive into Fundraising Prediction #1 – Conversion Rate Optimization (CRO). …

What the Heck is CRO, and Why Should You Care?

   1.15.15|

Our Abila experts have researched and crafted Key Fundraising Predictions for 2015 to help you gain a clear understanding of the challenges facing your sector in the coming year, and how you can turn them into real advantages for your organization.

Below is a deep dive into Fundraising Prediction #1 – Conversion Optimization.

And, because conversion …

Treat Every Donor like a Major Donor

   1.6.15|

Our Abila experts have researched and crafted Key Fundraising Predictions for 2015 to help you gain a clear understanding of the challenges facing your sector in the coming year, and how you can turn them into real advantages for your organization.

Below is a deep dive into Fundraising Prediction #3 – Donor Loyalty …

3 Last-Minute Tips to Do December 31 Right

   12.30.14|

When the iconic lighted ball makes its 70-foot, 60-second descent in Time Square tomorrow night, it will mark the beginning of 2015 and the end of possibly your biggest giving day of 2014. A survey of December 31 giving reveals that nonprofits typically earn 10 percent of their annual donations on the last day of …