About Rich Dietz

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So far Rich Dietz has created 26 blog entries.

Summer Puts the FUN in FUNdraising!

   7.6.15|

What are your plans for the summer? Most folks think about vacations, beaches, and BBQs. How about adding a fundraising campaign into your plans?

At Abila, we typically see a severe dip in fundraising during the summer months, especially July and August (see graphic). Traditionally, the reasons for this have been the difficulty getting in contact …

Is Your Donors’ Giving Experience WHO-listic?

   6.23.15|

In the nonprofit world it’s commonplace to hear folks talk about creating a “holistic giving experience” for donors.

Here at Abila, we like to encourage fundraisers to take a WHO-listic approach, because it’s not just the “what” or “how” behind the process of giving that are important, it’s also the “who.”

The What and How
The process of …

SIZE MATTERS – BUT, SO DOES AGE

   6.10.15|

Most nonprofit fundraisers target donors based on gift size – about 80 percent, according to our recent Donor Engagement Study. Only 34 percent, however, have ever targeted based on age/birth year. Yet, we see in this study – and plenty of others – that there are big differences in preferences by generation.

Just take a look …

AFPFC Aftermath: Take Action and Change Things Up!

   4.13.15|

If you left Baltimore last month with any key takeaways from AFPFC, I hope they were to take action and try something new. In the powerful words of Whoopi Goldberg, “You gotta change things up! Serve some Chinese food!”

This is one of my favorite conferences to attend each year. We get to learn from the …

Is Your Technology Keeping Up With Your Donors?

   3.11.15|

The world of fundraising is evolving so quickly it’ll make your head spin. Technology, too, is advancing at breakneck speed. Combine the two and your job as a modern fundraiser starts to look downright daunting. With change certainly comes difficulty … but, also opportunity.

In the words of Winston Churchill, “A pessimist sees the difficulty in …

6 A/B Split Tests to Get You Started

   2.25.15|

Our Abila experts have researched and crafted Key Fundraising Predictions for 2015 to help you gain a clear understanding of the challenges facing your sector in the coming year, and how you can turn them into real advantages for your organization.

 Below is a deep dive into Fundraising Prediction #1 – Conversion Rate Optimization (CRO). …

Four Ways to Show Your Donors Some Love

   2.10.15|

With St. Valentine’s Day fast approaching, you may have visions of winged cupids, long-stemmed red roses, and heart-shaped boxes of chocolate dancing in your head.

We set aside this one day a year to express romantic love, with loads of commercialization and hoopla surrounding it. But if you think about it, your donors show you the …

The Virtual Arm Wrestle – A/B Split Testing – is CRO’s Foundation

   1.30.15|

Our Abila experts have researched and crafted Key Fundraising Predictions for 2015 to help you gain a clear understanding of the challenges facing your sector in the coming year, and how you can turn them into real advantages for your organization.

Below is a deep dive into Fundraising Prediction #1 – Conversion Rate Optimization (CRO). …

8 Pillars of Conversion Optimization

   1.22.15|

Our Abila experts have researched and crafted Key Fundraising Predictions for 2015 to help you gain a clear understanding of the challenges facing your sector in the coming year, and how you can turn them into real advantages for your organization.

Below is a deep dive into Fundraising Prediction #1 – Conversion Rate Optimization (CRO). …

What the Heck is CRO, and Why Should You Care?

   1.15.15|

Our Abila experts have researched and crafted Key Fundraising Predictions for 2015 to help you gain a clear understanding of the challenges facing your sector in the coming year, and how you can turn them into real advantages for your organization.

Below is a deep dive into Fundraising Prediction #1 – Conversion Optimization.

And, because conversion …