As a professional fundraiser, you know the secret sauce to raising money for your nonprofit is relationship building. To truly be successful, you have to create an emotional connection with your supporters … to know what motivates them to give to your cause.
So, why does this valuable industry knowledge evaporate into thin air when it …
A very valuable nugget came out of our 2016 Donor Loyalty Study: Nearly three-quarters of donors who responded to the survey said they were “much more likely” or “somewhat more likely” to donate to a nonprofit after attending one of the organization’s events.
This little morsel of insight got us thinking. So much so, that it …
Many nonprofits are hesitant to move their giving online. However, donors who responded to our 2018 Donor Experience Study expressed their preference to give online in several scenarios, including:
In fact, the only scenario in which donors did not prefer giving online, was when making a donation to an organization they’re unfamiliar with. With all …
Your donors are having amazing online experiences with the likes of Amazon and Netflix who anticipate their every want and need, and spoon feed them suggestions and recommendations like you would feed a baby. Then … they visit your site. And, meh. Does this sound about right? So many nonprofits I work with are toiling …
Summer is here, and I have to say, I’ve never been so excited about summer in my entire life. You see, I moved to Saint Paul, Minnesota, last fall. And, now that I’ve survived my first winter and the snow has finally melted, I am loving the Minnesota spring/summer weather!
Everyone is out walking their dogs, …
Take a deep dive with us into nonprofit donor experiences and expectations! Our 2018 Donor Experience Study helps answer many questions nonprofit professionals have in these times of ever-changing technology preferences. We conducted this research to better understand donor preferences, as well as their in-person and online experiences. Then, we went a step further to …
I’ve no doubt, as a nonprofit professional, you’re thankful for your donors. After all, they provide the fuel that keeps your mission powered; your community, served. But, do you sincerely and frequently express your gratitude?
Nearly a quarter of donors say they were never thanked for their donations. That sounds impossible! Right? I suspect they probably …
True confessions. I’m not a huge fan of #GivingTuesday. I know. I know. Hear me out, though. I have two main issues. First, why do nonprofits have to go last … after Black Friday and Cyber Monday? Chances are good (or bad) your donors have already blown their discretionary income on tablets, TVs, sheets, children’s …
One of my favorite things to do here at Abila is work one-on-one with a select number of clients. I enjoy really getting to know them, digging into their challenges, and working with them to overcome obstacles.
Case in point: Earlier this year I had the opportunity to work directly with the staff of Lexington Humane Society …
Giving USA has been tracking philanthropic giving in the United States for 60 years. According to its most recent report from June 2015, more than $358 billion (yes, with a “b”) was donated to charities – the highest in the report’s history.
Of that $358 billion, $258 billion was donated by individuals – or 72 percent …