About Rich Dietz

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So far Rich Dietz has created 38 blog entries.

2019 Trends to Differentiate Your Next Big Event


Your nonprofit’s supporters are more likely to donate a higher dollar amount when attending an event. At least, that’s what nearly one-third of respondents to our Donor Experience Study told us. In addition, 78 percent said they feel more engaged with the nonprofit they support when they attend a fundraising event. That’s powerful stuff! And, …

Top Fundraising Posts, Studies, and Webinars of 2018


Here we are in January, when most folks are turning their attention to yearly goals, resolutions, and all they hope to accomplish in the coming year. Of course, I’m doing the same thing. And, as I conduct my year-ahead planning, I always find it helpful to reflect on the previous 12 months.

Looking back allows us …

Turning End-of-Year Donors into Loyal Donors


In my last post I talked about “How to Increase the Value of Your Donor Database by 200%.”  The short answer there was to really focus in on the lifetime value of your donors and spend more time focusing on what they really want, what they need, and what gets them truly exited to support …

How to Increase the Value of Your Donor Database by 200 Percent


How would you like to get a 200 percent increase in the lifetime value of your donor database? I bet that got your attention, right? So, what is the secret to doubling the value of your donor database?  It’s really a simple concept of focusing on the lifetime value of your donors.

There is a crisis …

EOY Fundraising: Ask the Experts!


Here it is, middle of November … how is your End-of-Year Campaign looking right now? Feeling a bit stressed? Have questions regarding what to do next or where to focus your energy? We have you covered!

Join us this Thursday, November 15 at 12 p.m. CT for our next webinar – “EOY Ask the Experts.” Nothing …

Back-to-School Learning for Fundraisers


It’s back-to-school time! And, according to my teenage daughters, denim, florals, and bold animal prints are IN! But, even if you’re not headed back to the actual classroom, we want you to be IN this year. In the know, that is. So, to help you stay current on your fundraising learning, we’ve compiled our latest …

How to Get Inside the Online Donor’s Head


As a professional fundraiser, you know the secret sauce to raising money for your nonprofit is relationship building. To truly be successful, you have to create an emotional connection with your supporters … to know what motivates them to give to your cause.

So, why does this valuable industry knowledge evaporate into thin air when it …

Amplify Your Nonprofit’s Events to Boost Engagement and Donations!


A very valuable nugget came out of our 2016 Donor Loyalty Study: Nearly three-quarters of donors who responded to the survey said they were “much more likely” or “somewhat more likely” to donate to a nonprofit after attending one of the organization’s events.

This little morsel of insight got us thinking. So much so, that it …

7 Ways to Ask for Donations Online


Many nonprofits are hesitant to move their giving online. However, donors who responded to our 2018 Donor Experience Study expressed their preference to give online in several scenarios, including:

In fact, the only scenario in which donors did not prefer giving online, was when making a donation to an organization they’re unfamiliar with. With all …

Is Your Nonprofit Meeting Donor Expectations?


Your donors are having amazing online experiences with the likes of Amazon and Netflix who anticipate their every want and need, and spoon feed them suggestions and recommendations like you would feed a baby. Then … they visit your site. And, meh. Does this sound about right? So many nonprofits I work with are toiling …