About Kim Sorin

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So far Kim Sorin has created 32 blog entries.

#Socialnomics: 5 Habits of Digital Leaders


What happens in Vegas, stays on YouTube …

Social media isn’t going anywhere. In fact, its impact is growing exponentially. ASAE Tech 2016 started off on a high note this year with opening keynote speaker, Erik Qualman and his session, “Digital Leaders Are Made, Not Born.”  Millennials currently make up one-third of today’s workforce, but believe …

Countdown to 2017: Tips for Member Retention Into the New Year


Ready or not, 2017 is just 16 days away! If revisiting your member retention strategy isn’t already at the top of your New Year’s Resolution list, it should be. Member retention is one of the easiest ways to drive recurring revenue, and when done right, will foster relationships that last a lifetime.

Your current members are …

Be Awesome in 2017: Your Ultimate Guide to Association Success


December is officially here! Whether 2016 was fantastic or you’re ready to say good riddance to a year that felt full of strife, there’s no stopping Father Time. With just 30 days to go, this month is a great time to reflect on what went well, what didn’t, and why. There are always going to be …

Pop Quiz: How Does Your Association Stack Up?


Got a case of “The Mondays?” Dreaming about what’s going to be on the menu Thursday for Thanksgiving? Writing out your shopping list for Black Friday? We get it. The holidays are on the horizon and even with all the pressing end-of-year deadlines, your head is probably not fully in the workplace game right now.

Lucky …

Member Engagement Lessons From Rocky Horror


Every Halloween I get an almost irresistible urge to watch, “The Rocky Horror Picture Show.” I can’t help but notice how each character is uniquely drawn to (or completely turned off by) Dr. Frank-N-Furter and how many of the actions he takes can be metaphorically aligned to ways associations engage with their members – both …

Hit the Bullseye with Members Through Target Practice


Ever wonder what your association could be doing to better target your members and provide them with a better overall experience? According to a recent study, segmenting members based on their preferences is one of the best ways to demonstrate the value of your association and keep them engaged.

Think of experimenting with content segmentation like …

The Savvy Association Shopper’s Guide to AMS Success


Budget season is upon us! Or, if you’re one of the lucky few who’ve already completed your FY17 budget, you’re starting to figure out exactly how you’re going to spend those precious allocated dollars. 

Whether your association is shopping for new technology, or just eager to learn what’s available in the market, you’ll discover there’s purpose-built, …

Shifts in Association Knowledge Management


In 2014, ASAE conducted a study in conjunction with the Institute for the Future that focused on changes in learning management in the association sector. Didn’t hear about it? That’s because after the study was conducted, no one really knew what to do with it.

Associations weren’t really ready for change, and learning management and continuing …

Ready, Set, Disrupt! The Latest Association Trend from ASAE Annual 2016


As I attended sessions and talked to colleagues, presenters, and attendees at this week’s 2016 ASAE Annual Conference & Expo, an underlying message was consistently brought up. Disruption. From the opening keynote to the conversations I heard and participated in, the time for change is now.

The opening keynote was amazing and literally shot the audience …

5 Sessions to Look Forward to at ASAE 2016


Your flight and hotel are booked. Salt Lake City, here you come! The ASAE Annual Meeting &  Exposition is arguably the biggest conference for those in the association sector, bringing together thousands of your peers, industry experts, and plenty of vendors vying for your attention and business.

For me, however, the biggest draw is the opportunity …