About Kim Sorin

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So far Kim Sorin has created 28 blog entries.

Member Engagement Lessons From Rocky Horror


Every Halloween I get an almost irresistible urge to watch, “The Rocky Horror Picture Show.” I can’t help but notice how each character is uniquely drawn to (or completely turned off by) Dr. Frank-N-Furter and how many of the actions he takes can be metaphorically aligned to ways associations engage with their members – both …

Hit the Bullseye with Members Through Target Practice


Ever wonder what your association could be doing to better target your members and provide them with a better overall experience? According to a recent study, segmenting members based on their preferences is one of the best ways to demonstrate the value of your association and keep them engaged.

Think of experimenting with content segmentation like …

The Savvy Association Shopper’s Guide to AMS Success


Budget season is upon us! Or, if you’re one of the lucky few who’ve already completed your FY17 budget, you’re starting to figure out exactly how you’re going to spend those precious allocated dollars. 

Whether your association is shopping for new technology, or just eager to learn what’s available in the market, you’ll discover there’s purpose-built, …

Shifts in Association Knowledge Management


In 2014, ASAE conducted a study in conjunction with the Institute for the Future that focused on changes in learning management in the association sector. Didn’t hear about it? That’s because after the study was conducted, no one really knew what to do with it.

Associations weren’t really ready for change, and learning management and continuing …

Ready, Set, Disrupt! The Latest Association Trend from ASAE Annual 2016


As I attended sessions and talked to colleagues, presenters, and attendees at this week’s 2016 ASAE Annual Conference & Expo, an underlying message was consistently brought up. Disruption. From the opening keynote to the conversations I heard and participated in, the time for change is now.

The opening keynote was amazing and literally shot the audience …

5 Sessions to Look Forward to at ASAE 2016


Your flight and hotel are booked. Salt Lake City, here you come! The ASAE Annual Meeting &  Exposition is arguably the biggest conference for those in the association sector, bringing together thousands of your peers, industry experts, and plenty of vendors vying for your attention and business.

For me, however, the biggest draw is the opportunity …

Discovering Super Members: 4 Steps to Measure Member Engagement


The evolution of technology, coupled with the massive amount of data to which organizations have access, can make any association staffer’s head spin. Your members are expecting you to understand them on a much deeper level than ever before, while your data continues to pile up to the point that analyzing it seems to be …

Onboarding New Members in 10 Simple Steps


Members are the backbone of any association – they’re the reason your organization exists. In many professions, membership to an association is mandatory, but the majority of association members out there join for networking, access to industry publications, status, or for discounted continuing education from a trusted source.

It’s becoming increasingly important for associations to demonstrate …

Next Generation Credentialing: Programming for the Future


It’s no secret the association eLearning environment is experiencing its own form of global warming. The climate and atmosphere of online learning, certification, and credentialing are heating up, and changing rapidly. Association professionals need to embrace this change rather than ignore it just to keep pace with competitors like Massive Open Online Courses (MOOCs), free courses from educational …

Are You Onboarding for New Member Success?


A new member joins your association – great news! She’s probably joined for any number of reasons: networking opportunities, industry news and highlights, certification and credentialing, or maybe membership to your organization is a prerequisite for her job. Whatever the reason, she is now a part of your association, and you have a limited window of …