About Kim Sorin

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So far Kim Sorin has created 32 blog entries.

5 Action-Based Targeting Tips that Drive Engagement

   6.12.17|

When tackling your email marketing strategy, you’re likely identifying your target audience, carefully crafting segments, and personalizing content to make sure it resonates with your members, based on their demographics. You’ve followed industry best practices and spent countless hours doing the back-end leg work to make sure your campaign is a huge success. But, as …

Your Complete Guide to Webinar Planning

   6.7.17|

Your association has probably mastered the art of live events after years of planning annual conferences and board meetings, which is a good thing since recent research shows members still prefer to get their professional development live. However, your organization could be missing out on a large chunk of additional revenue by not taking advantage …

The Costco Effect: Membership Pricing and Packaging Strategies

   6.5.17|

Membership has its perks, and when it comes to belonging to a wholesale retailer, the benefits go far beyond being able to buy a 62-pack of toilet paper. Customers are joining Costco in droves and the company continues to see record breaking retention rates as their fan base grows.

If you’ve never been inside a Costco, …

Audience Targeting and Segmentation Best Practices for Associations

   5.17.17|

If you’ve heard it once, you’ve heard it a thousand times – you need to target and segment your communications to members! The call to deliver personalized content is being heard loudly and clearly, and for-profit member organizations, like Amazon, make it look soooooo easy. Putting it into practice, however, can be quite the challenge. …

Content Is King: Member Engagement Preferences

   4.13.17|

On January 3, 1996, Bill Gates published an essay titled “Content Is King,” which revolutionized the way marketers think about the internet. Summarily, Gates posits the following: If content published on the internet is good, quality content, an audience will consume it, and it can eventually be monetized.

During this week’s Abila User and Development Conference …

Engagement Scoring Implementation Tips

   4.12.17|

If we’ve said it once, we’ve said it a thousand times – big data is a big deal and can be a game changer for your association if you learn how to harness its power properly. At this week’s Abila’s User and Developer Conference in Nashville, Kirsten Ahlen and Tim Ward from Gravitate Solutions partnered …

Transform Education with Social Learning

   3.20.17|

From the beginning of time, humans shared information in social settings. We passed down knowledge from generation to generation through social communication channels. In the modern world, you can learn things by reading an article, watching a video, or listening to a podcast; you don’t necessarily have to physically interact with another human being.

At the …

How to Leverage Social Media for a Great Conference

   3.14.17|

During last week’s 2017 ASAE Great Ideas Conference, disruption was King of the Topics. For many employers, nothing is more disruptive to staff productivity than the ever-alluring distraction of social media. If your boss is one of those blacklisting access to Facebook from 9 to 5, this may be the case you’ve been waiting for …

Use The “Membership of Things” To Make More Informed Decisions About Members

   2.21.17|

You’ve probably heard the term “Internet of Things” thrown around in conversations and articles recently, referring to the interconnected nature of all the devices you use. The concept relates to the idea of all your electronic gadgets talking to each other and gathering data about you, your activities, and personal trends to develop a cognitive …

Going the Extra Mile With Client Success Services

   2.6.17|

“There are no traffic jams along the extra mile.”

-Roger Staubach

It’s a great quote, wouldn’t you agree? Now, as a pretty strict rule, we don’t use our blog as a medium to tout our own products and services; however, we’re making an exception today. Because going the extra mile is taking on new meaning …