About Kim Sorin

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So far Kim Sorin has created 29 blog entries.

Audience Targeting and Segmentation Best Practices for Associations


If you’ve heard it once, you’ve heard it a thousand times – you need to target and segment your communications to members! The call to deliver personalized content is being heard loudly and clearly, and for-profit member organizations, like Amazon, make it look soooooo easy. Putting it into practice, however, can be quite the challenge. …

Content Is King: Member Engagement Preferences


On January 3, 1996, Bill Gates published an essay titled “Content Is King,” which revolutionized the way marketers think about the internet. Summarily, Gates posits the following: If content published on the internet is good, quality content, an audience will consume it, and it can eventually be monetized.

During this week’s Abila User and Development Conference …

Engagement Scoring Implementation Tips


If we’ve said it once, we’ve said it a thousand times – big data is a big deal and can be a game changer for your association if you learn how to harness its power properly. At this week’s Abila’s User and Developer Conference in Nashville, Kirsten Ahlen and Tim Ward from Gravitate Solutions partnered …

Transform Education with Social Learning


From the beginning of time, humans shared information in social settings. We passed down knowledge from generation to generation through social communication channels. In the modern world, you can learn things by reading an article, watching a video, or listening to a podcast; you don’t necessarily have to physically interact with another human being.

At the …

How to Leverage Social Media for a Great Conference


During last week’s 2017 ASAE Great Ideas Conference, disruption was King of the Topics. For many employers, nothing is more disruptive to staff productivity than the ever-alluring distraction of social media. If your boss is one of those blacklisting access to Facebook from 9 to 5, this may be the case you’ve been waiting for …

Use The “Membership of Things” To Make More Informed Decisions About Members


You’ve probably heard the term “Internet of Things” thrown around in conversations and articles recently, referring to the interconnected nature of all the devices you use. The concept relates to the idea of all your electronic gadgets talking to each other and gathering data about you, your activities, and personal trends to develop a cognitive …

Going the Extra Mile With Client Success Services


“There are no traffic jams along the extra mile.”

-Roger Staubach

It’s a great quote, wouldn’t you agree? Now, as a pretty strict rule, we don’t use our blog as a medium to tout our own products and services; however, we’re making an exception today. Because going the extra mile is taking on new meaning …

#Socialnomics: 5 Habits of Digital Leaders


What happens in Vegas, stays on YouTube …

Social media isn’t going anywhere. In fact, its impact is growing exponentially. ASAE Tech 2016 started off on a high note this year with opening keynote speaker, Erik Qualman and his session, “Digital Leaders Are Made, Not Born.”  Millennials currently make up one-third of today’s workforce, but believe …

Countdown to 2017: Tips for Member Retention Into the New Year


Ready or not, 2017 is just 16 days away! If revisiting your member retention strategy isn’t already at the top of your New Year’s Resolution list, it should be. Member retention is one of the easiest ways to drive recurring revenue, and when done right, will foster relationships that last a lifetime.

Your current members are …

Be Awesome in 2017: Your Ultimate Guide to Association Success


December is officially here! Whether 2016 was fantastic or you’re ready to say good riddance to a year that felt full of strife, there’s no stopping Father Time. With just 30 days to go, this month is a great time to reflect on what went well, what didn’t, and why. There are always going to be …