About Jenna Overbeck

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So far Jenna Overbeck has created 15 blog entries.

Take the PLUNGE to a Member-Focused Content Strategy


Associations struggle to communicate their value to members. However, when used correctly, content can play a key role in reinforcing the value of an organization to its members. In our latest Member Loyalty Study, we wanted to better understand how members like to consume content and the part it plays in member retention.

Instead of spewing …

3 Social Media Developments Fundraisers Should Know About


It’s hard enough for someone like me to keep up with the ever-evolving social media world, and “Social Media” is in my job title! I can only imagine how hard it is for my friends in fundraising to know about the latest Facebook feature, while remembering a major donor’s birthday, and meeting the print deadline …

AUDC 2016 Attendees Learn How to Combat Data Breaches


At last week’s Abila User and Developer Conference (AUDC 2016), Senior Product Manager Sunil Dixit from Abila Product Partner, Vantiv, gave attendees a lot to think about in his session, “Shock to the System: The New Normal for eCommerce After Data Breaches.”

Sunil pointed out that ongoing high-profile data breaches continue to make headlines, and their …

See the Abila Marketplace Live at AUDC 2016


Almost exactly a year ago, during the 2015 Abila User and Developer Conference (AUDC), we announced the launch of the Abila Marketplace! The online resource helps customers quickly and easily search for, research, ask questions about, and purchase tools and services to enhance and extend their use of Abila’s award-winning products. In the last year, …

[New Research] Nonprofit Finance and Fundraising Collaboration Study


Finance and fundraising – office adversaries or the best of friends?

We surveyed more than 1,400 nonprofit professionals to better understand the current state of collaboration between finance and fundraising. You can downloaded the full research study to dig into all the findings, but for now, here are a couple of the key takeaways:

There’s opportunity for …

Congratulations, 2016 Nonprofit CFO of the Year Award Recipients!


Abila congratulates the 2016 Nonprofit CFO of the Year Award recipients, honored last Friday at a luncheon in Washington, D.C.

The CFO Awards recognize the often unsung leadership role CFOs have in the important works nonprofits do, working generally behind the scene as a key supporter of the executive director, to keep the organization moving forward. …

What Associations Can Learn from the Membership Economy


Leading consultant Robbie Kellman Baxter coined the term, “Membership Economy,” and even wrote a book on the topic, titled, The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue.  We at Abila feel fortunate to have Robbie join us on Thursday, December 3, for the Grow New Member Loyalty webinar, focused …

National Healthcare Association Rebuilds Infrastructure With New AMS: Find Out How


The Board of Directors for North American Transplant Coordinators Association (NATCO) was eager to improve member service, gain valuable efficiencies, and move its mission forward.

They set out to accomplish these ambitious goals through two key strategies: hire an in-house team and build a new infrastructure from the ground up. The rebuild began with the hiring …

A Day in the Life Without Technology


How ingrained is technology in our everyday lives (both work and personal)? I challenge you to identify one full hour in your day when you’re not using some form of technology – computer, mobile phone, tablet, TV, etc. It’s nearly impossible, right?

Similar to using the right tool at the right time, technology has made our …

Be Awesome at #ASAE15


The final countdown is on! Only a few more days before the kickoff of ASAE Annual Meeting & Exposition in Detroit. We at Abila couldn’t be more excited to be a new ASAE Strategic Partner, and look forward to collaborating with you as we all work to provide more value in response to shifting member …