About Jenna Overbeck

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So far Jenna Overbeck has created 18 blog entries.

Keeping a Pulse on Emerging Technology Trends


In the recent Digital Member Study, we found that a majority of members say technology plays a big role in their everyday lives. In fact, members in general are ahead on the technology adoption curve (see chart below). Sixty-three percent of members identify themselves as ahead of the curve or early adopters of technology. But, …

12 Days to Better Internal Controls


With the holiday season upon us, we are reminded just how much can be accomplished in 12 days (cue catchy 12 Days of Christmas holiday tune). There’s no better time than now to relook at your organization’s internal controls. We’ve broken up the daunting task of updating and maintaining proper internal controls into our own, …

New Study Finds Gaps Between Member Expectations and Association Technology


The way we connect, communicate, learn, and shop is ever changing. Consequently, your association members have a heightened level of expectation for flexibility, convenience, and personalization in everything they do. But, association experiences are struggling keeping up with these growing member expectations.

In the just released “Digital Member Study,” we surveyed more than 1,000 association members …

Take the PLUNGE to a Member-Focused Content Strategy


Associations struggle to communicate their value to members. However, when used correctly, content can play a key role in reinforcing the value of an organization to its members. In our latest Member Loyalty Study, we wanted to better understand how members like to consume content and the part it plays in member retention.

Instead of spewing …

3 Social Media Developments Fundraisers Should Know About


It’s hard enough for someone like me to keep up with the ever-evolving social media world, and “Social Media” is in my job title! I can only imagine how hard it is for my friends in fundraising to know about the latest Facebook feature, while remembering a major donor’s birthday, and meeting the print deadline …

AUDC 2016 Attendees Learn How to Combat Data Breaches


At last week’s Abila User and Developer Conference (AUDC 2016), Senior Product Manager Sunil Dixit from Abila Product Partner, Vantiv, gave attendees a lot to think about in his session, “Shock to the System: The New Normal for eCommerce After Data Breaches.”

Sunil pointed out that ongoing high-profile data breaches continue to make headlines, and their …

See the Abila Marketplace Live at AUDC 2016


Almost exactly a year ago, during the 2015 Abila User and Developer Conference (AUDC), we announced the launch of the Abila Marketplace! The online resource helps customers quickly and easily search for, research, ask questions about, and purchase tools and services to enhance and extend their use of Abila’s award-winning products. In the last year, …

[New Research] Nonprofit Finance and Fundraising Collaboration Study


Finance and fundraising – office adversaries or the best of friends?

We surveyed more than 1,400 nonprofit professionals to better understand the current state of collaboration between finance and fundraising. You can downloaded the full research study to dig into all the findings, but for now, here are a couple of the key takeaways:

There’s opportunity for …

Congratulations, 2016 Nonprofit CFO of the Year Award Recipients!


Abila congratulates the 2016 Nonprofit CFO of the Year Award recipients, honored last Friday at a luncheon in Washington, D.C.

The CFO Awards recognize the often unsung leadership role CFOs have in the important works nonprofits do, working generally behind the scene as a key supporter of the executive director, to keep the organization moving forward. …

What Associations Can Learn from the Membership Economy


Leading consultant Robbie Kellman Baxter coined the term, “Membership Economy,” and even wrote a book on the topic, titled, The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue.  We at Abila feel fortunate to have Robbie join us on Thursday, December 3, for the Grow New Member Loyalty webinar, focused …