About Jessica Lane

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So far Jessica Lane has created 35 blog entries.

2017 Prediction: Education as a Focal Point


It’s that time of year when our association experts here at Abila gaze into their crystal ball and make predictions about trends and changes they foresee for 2017. One prediction for this year is that education will be a focal point.

As an association professional, education may be somewhere on your radar, but as our 2017 …

Personalize Your Members’ Online Learning Experience


2016 had its highs and lows, and while some may want to never look back, association professionals shouldn’t move on just yet. With the close of the year comes a complete 12 months of data on how your members interacted with your association. It’s crucial to reflect on the year and review all the information …

Bringing Community and Online Learning Together to Engage Members


While associations are offering more online education than ever before, in-person seminars are still very popular among learners. Why? The opportunity to spend time with peers is still a big draw for members.

In Abila’s Member Engagement Study, we discovered that professional development and networking are some of the top ways members feel engaged with an …

How Online Educators Can Capitalize on Most Wonderful Time of the Year!


With Thanksgiving a mere 10 days away, the time for holiday shopping is upon us! Retailers across the country will be offering Black Friday and Cyber Monday sales to their shoppers, and there’s no reason online education providers shouldn’t do the same.

Advertising discounts this time of year can help to differentiate you from your competitors …

How to Nudge Your CE Procrastinators


December 31 may seem far away, but many continuing education providers already have this date on their minds.

Associations across the country are entering their crunch time as end-of-year reporting deadlines approach. And, while some members get their continuing education requirements completed early, there are always those who wait until the last minute and find themselves …