About Jessica Lane

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So far Jessica Lane has created 33 blog entries.

Bringing Community and Online Learning Together to Engage Members


While associations are offering more online education than ever before, in-person seminars are still very popular among learners. Why? The opportunity to spend time with peers is still a big draw for members.

In Abila’s Member Engagement Study, we discovered that professional development and networking are some of the top ways members feel engaged with an …

How Online Educators Can Capitalize on Most Wonderful Time of the Year!


With Thanksgiving a mere 10 days away, the time for holiday shopping is upon us! Retailers across the country will be offering Black Friday and Cyber Monday sales to their shoppers, and there’s no reason online education providers shouldn’t do the same.

Advertising discounts this time of year can help to differentiate you from your competitors …

How to Nudge Your CE Procrastinators


December 31 may seem far away, but many continuing education providers already have this date on their minds.

Associations across the country are entering their crunch time as end-of-year reporting deadlines approach. And, while some members get their continuing education requirements completed early, there are always those who wait until the last minute and find themselves …