About Jessica Lane

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So far Jessica Lane has created 33 blog entries.

How to Knock Your Webinars Out of the Park!


In my office, our breakroom overlooks Suntrust Park, home of the Atlanta Braves (that’s our view, above). With all the excitement next door, it isn’t uncommon for me to have baseball on the brain while I enjoy my lunch, and today is no different … especially since it’s opening day! With the Braves season kicking …

4 Online Learning Best Practices From the Idaho State Bar


Competition in the continuing education space is stiff! With the growing amount of learning options available, remaining your members’ go-to source for education can be a tall order.

But, don’t just take my word for it. In a recent interview with Mahmood Sheikh, Deputy Executive Director for the Idaho State Bar, he stated, “We face a …

The Online Learning Experience Gap


Often through our research, we uncover misalignments in member expectations, opinions, and needs when compared to the priorities of their association. Our Digital Member Study is no different. There is a growing member experience disconnect as gaps exist between what members value and where they believe their organization delivers the best experience.

We have learned that …

How to Get Your Leaders to Fall in Love With New LMS Technology


From our Digital Member Study, we learned there’s a strong correlation between member loyalty and technology. Members who believe their professional membership organization is an early technology adopter are generally more satisfied and feel more connected to their organization. We see these loyalty metrics rise even more when members perceive their organization’s use of technology …

Online Learning Trends and Predictions for 2018


A few weeks ago, I gave you a sneak peek at a trend and prediction from the Tagoras and Community Brands team. Today I’m sharing the rest of our insights from the webinar, “2017 Learning Trends, 2018 Learning Forecast.” 
Trend: Sourcing and Channeling 
Sourcing and channeling points to the trend where associations become the source of content …

Learning Predictions for 2018: Sneak Peek!


Does anyone else feel like this year has flown by at warp speed? Believe it or not, 2017 is about to come to a close. With 2018 right around the corner, there is no better time to reflect on the past year’s learning trends and forecast our predictions for the year to come.  

Community Brands is …

Have a Happy Halloween Day and EVERY DAY with a Powerful LMS


It’s Halloween and fright is in the air! 

For some continuing education professionals, Halloween isn’t the only scary day of the year. If you aren’t using a robust learning management system (LMS), you may feel haunted every single day by the overwhelming tasks that go into managing your education programming.  

With all the scary movies on TV …

Are You Attracting Millennials to Your Association’s Learning Offerings?


When asked to describe Millennials in an Ipsos online survey people used the terms: materialistic, selfish, lazy, arrogant, narcissistic, entitled … just to name a few. Ouch. However, while the top answers were mostly negative attributes, there were some positive descriptions as well, such as: tech-savvy, ambitious, well-educated, idealistic, tolerant, respectful.  

I’m a Millennial and will …

How to Discover Your Members’ Learning Preferences


We all know that in relationships, if you want to make a meaningful connection you really have to get to know someone. Think about your last first date, whether it was years ago or just last weekend, I’m sure you can remember it was full of questions flying back and forth between you and your …

Putting Your Super Members to Work


In Abila’s new Member Loyalty Study  we identified distinct segments across the loyalty spectrum with the most committed members falling into the Super Member category. According to the study, your Super Members are the most connected with your organization and really care about belonging. They value what the organization does for the profession and want …