About Jessica Lane

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So far Jessica Lane has created 40 blog entries.

The State of Virtual Events

   9.27.18|

Lately, we have been driving home the idea that offering a comprehensive learning program, complete with a variety of mediums, is key to engaging today’s multimodal learners. As we have mentioned, part of that content delivery strategy should absolutely include live online events to meet the needs of all member preferences. The good news is …

4 Good Reasons to Take Your In-Person Learning Events Online for Your Members

   9.20.18|

If your member-based organization is like most, your members look to you for learning opportunities. They turn to you for everything from continuing education to certification, and you likely spend a great deal of time and effort creating in-person learning events with great content, quality speakers, and valuable social and networking opportunities.

But, why stop there? …

Meeting the Needs of Multimodal Learners

   9.13.18|

In Community Brands newly released 2018 Member Education and Career Development Report we’ve uncovered a shift in why members are joining professional organizations. Fifty-one percent of members surveyed report they joined their current organizations for benefits like continuing education and networking. This number has increased by 9 percentage points since our 2016 Member Engagement Study …

New Research: Examining the Intersection Between Professional Development and Career Advancement

   8.28.18|

Professional membership organizations and associations are leaders within their industry. Members join to connect with like-minded individuals, drive personal and professional career growth, and continue learning. Most organizations provide a wealth of educational content, materials, and information. But is that enough? Are organizations meeting the needs of current members and the market?  

In the just released …

We’re Blazing a Trail to Portland for ACLEA’s Annual Meeting

   7.19.18|

The Community Brands team is gearing up for our trip to ACLEA’s 54th Annual Meeting in Portland, Oregon. The theme for this year’s Association for Continuing Legal Education’s conference is, “Blaze the CLE Trail,” and with the informative slate of sessions on the schedule, the CLE professionals in attendance are sure to leave with inspiring …

Binge-Watch Our Recorded Educational Sessions!

   7.11.18|

Summer is officially here! If you’re anything like me, you enjoy beating the summer heat with the occasional weekend inside binge-watching your favorite shows. So, why not do the same at work, but with content more informative than the “Real Housewives?” Take advantage of your slow season (or maybe just slower than normal) and catch …

Xperience 2018: Must-Dos for Continuing Education Professionals

   4.10.18|

This blog was originally posted to #Onward, the YourMembership blog. 

Xperience 2018 is just a few weeks away, and around here we’re gearing up for four days’ full of learning, networking, innovation, and fun! This year’s conference is bigger and better than ever, with tracks targeted specifically for continuing education professionals like you. Make sure to …

How to Knock Your Webinars Out of the Park!

   3.29.18|

In my office, our breakroom overlooks Suntrust Park, home of the Atlanta Braves (that’s our view, above). With all the excitement next door, it isn’t uncommon for me to have baseball on the brain while I enjoy my lunch, and today is no different … especially since it’s opening day! With the Braves season kicking …

4 Online Learning Best Practices From the Idaho State Bar

   3.9.18|

Competition in the continuing education space is stiff! With the growing amount of learning options available, remaining your members’ go-to source for education can be a tall order.

But, don’t just take my word for it. In a recent interview with Mahmood Sheikh, Deputy Executive Director for the Idaho State Bar, he stated, “We face a …

The Online Learning Experience Gap

   3.1.18|

Often through our research, we uncover misalignments in member expectations, opinions, and needs when compared to the priorities of their association. Our Digital Member Study is no different. There is a growing member experience disconnect as gaps exist between what members value and where they believe their organization delivers the best experience.

We have learned that …