About Jessica Lane

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So far Jessica Lane has created 35 blog entries.

Tips for Avoiding Content Deal Breakers

   2.14.19|

In dating, we all have our list of relationship deal breakers. For example, perhaps an unemployed smoker who hates dogs and never wants kids wouldn’t make the cut for you. Like it or not, everyone’s got their non-negotiables when it comes to choosing a partner. And, choosing education is not all that different. Members can …

Taking CLE to the Next Level at ACLEA Mid-Year

   1.22.19|

The Community Brands team is heading to ACLEA’s 55th Mid-Year Meeting this weekend in Phoenix, Arizona. This year’s theme is “CLE Rising: Better, Stronger, Inspired,” with programming to engage attendees and encourage growth both personally and professionally. Here are some of the sessions I have circled on my agenda.
Session: Resurrect Your Content for New Audiences; …

Incorporating Sponsors Into Your Live Online Events: A Win-Win!

   12.19.18|

According to the 2018 Tagoras Virtual Events Report, 72 percent of the organizations that have held virtual events in the past didn’t incorporate sponsor or exhibitor fees. It’s hard to believe, considering how crucial sponsors and exhibitors are for hosting in-person events like conferences and annual meetings.  

Now is the time to give your partners additional, valuable sponsorship options in your virtual events, similar …

Learning Programs From the Future

   11.8.18|

At this year’s Learnapalooza conference I had the pleasure of presenting a workshop to attendees on meeting the needs of multimodal learners. As a part of this content creator’s deep dive, the group participated in an Innovation Game titled, “Remember the Future.”

In this exercise I asked them to think ahead to five years in the …

Don’t Let Virtual Events Scare You!

   10.31.18|

What do all these things have in common: ghosts, zombies, werewolves, virtual events, witches, and vampires? While one of these is not like the others, all of them can be scary to continuing education professionals. 

According to the 2018 Tagoras Virtual Events Report, there are still organizations with concerns about embracing the online event format. About 32.8 percent of survey respondents see one …

The State of Virtual Events

   9.27.18|

Lately, we have been driving home the idea that offering a comprehensive learning program, complete with a variety of mediums, is key to engaging today’s multimodal learners. As we have mentioned, part of that content delivery strategy should absolutely include live online events to meet the needs of all member preferences. The good news is …

4 Good Reasons to Take Your In-Person Learning Events Online for Your Members

   9.20.18|

If your member-based organization is like most, your members look to you for learning opportunities. They turn to you for everything from continuing education to certification, and you likely spend a great deal of time and effort creating in-person learning events with great content, quality speakers, and valuable social and networking opportunities.

But, why stop there? …

Meeting the Needs of Multimodal Learners

   9.13.18|

In Community Brands newly released 2018 Member Education and Career Development Report we’ve uncovered a shift in why members are joining professional organizations. Fifty-one percent of members surveyed report they joined their current organizations for benefits like continuing education and networking. This number has increased by 9 percentage points since our 2016 Member Engagement Study …

New Research: Examining the Intersection Between Professional Development and Career Advancement

   8.28.18|

Professional membership organizations and associations are leaders within their industry. Members join to connect with like-minded individuals, drive personal and professional career growth, and continue learning. Most organizations provide a wealth of educational content, materials, and information. But is that enough? Are organizations meeting the needs of current members and the market?  

In the just released …

We’re Blazing a Trail to Portland for ACLEA’s Annual Meeting

   7.19.18|

The Community Brands team is gearing up for our trip to ACLEA’s 54th Annual Meeting in Portland, Oregon. The theme for this year’s Association for Continuing Legal Education’s conference is, “Blaze the CLE Trail,” and with the informative slate of sessions on the schedule, the CLE professionals in attendance are sure to leave with inspiring …