About Jessica Lane

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So far Jessica Lane has created 33 blog entries.

Incorporating Sponsors Into Your Live Online Events: A Win-Win!


According to the 2018 Tagoras Virtual Events Report, 72 percent of the organizations that have held virtual events in the past didn’t incorporate sponsor or exhibitor fees. It’s hard to believe, considering how crucial sponsors and exhibitors are for hosting in-person events like conferences and annual meetings.  

Now is the time to give your partners additional, valuable sponsorship options in your virtual events, similar …

Learning Programs From the Future


At this year’s Learnapalooza conference I had the pleasure of presenting a workshop to attendees on meeting the needs of multimodal learners. As a part of this content creator’s deep dive, the group participated in an Innovation Game titled, “Remember the Future.”

In this exercise I asked them to think ahead to five years in the …

Don’t Let Virtual Events Scare You!


What do all these things have in common: ghosts, zombies, werewolves, virtual events, witches, and vampires? While one of these is not like the others, all of them can be scary to continuing education professionals. 

According to the 2018 Tagoras Virtual Events Report, there are still organizations with concerns about embracing the online event format. About 32.8 percent of survey respondents see one …

The State of Virtual Events


Lately, we have been driving home the idea that offering a comprehensive learning program, complete with a variety of mediums, is key to engaging today’s multimodal learners. As we have mentioned, part of that content delivery strategy should absolutely include live online events to meet the needs of all member preferences. The good news is …

4 Good Reasons to Take Your In-Person Learning Events Online for Your Members


If your member-based organization is like most, your members look to you for learning opportunities. They turn to you for everything from continuing education to certification, and you likely spend a great deal of time and effort creating in-person learning events with great content, quality speakers, and valuable social and networking opportunities.

But, why stop there? …

Meeting the Needs of Multimodal Learners


In Community Brands newly released 2018 Member Education and Career Development Report we’ve uncovered a shift in why members are joining professional organizations. Fifty-one percent of members surveyed report they joined their current organizations for benefits like continuing education and networking. This number has increased by 9 percentage points since our 2016 Member Engagement Study …

New Research: Examining the Intersection Between Professional Development and Career Advancement


Professional membership organizations and associations are leaders within their industry. Members join to connect with like-minded individuals, drive personal and professional career growth, and continue learning. Most organizations provide a wealth of educational content, materials, and information. But is that enough? Are organizations meeting the needs of current members and the market?  

In the just released …

We’re Blazing a Trail to Portland for ACLEA’s Annual Meeting


The Community Brands team is gearing up for our trip to ACLEA’s 54th Annual Meeting in Portland, Oregon. The theme for this year’s Association for Continuing Legal Education’s conference is, “Blaze the CLE Trail,” and with the informative slate of sessions on the schedule, the CLE professionals in attendance are sure to leave with inspiring …

Binge-Watch Our Recorded Educational Sessions!


Summer is officially here! If you’re anything like me, you enjoy beating the summer heat with the occasional weekend inside binge-watching your favorite shows. So, why not do the same at work, but with content more informative than the “Real Housewives?” Take advantage of your slow season (or maybe just slower than normal) and catch …

Xperience 2018: Must-Dos for Continuing Education Professionals


This blog was originally posted to #Onward, the YourMembership blog. 

Xperience 2018 is just a few weeks away, and around here we’re gearing up for four days’ full of learning, networking, innovation, and fun! This year’s conference is bigger and better than ever, with tracks targeted specifically for continuing education professionals like you. Make sure to …