About Jessica Lane

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So far Jessica Lane has created 11 blog entries.

Take Your Association Conference Virtual and Reap the Benefits

   7.18.17|

The top two reasons members attend association events are networking and education, according to a recent survey from Association Advisor. So, why keep all that connectedness and learning between the conference center walls? Spread the goodness by taking your conference virtual. Here are three benefits you and your members will glean:

Broader Attendance

Many association leaders worry that if …

CE Providers: Take Advantage of the Dog Days of Summer!

   6.15.17|

School is out, the days are getting longer, and the temperatures are rising … all signs that summer is on its way. Summer can be a slow time for continuing education offerings, with end-of-year deadlines months away and spring deadlines having just wrapped. In the season of BBQs, pool parties, and vacations, many learners want …

10 Keys to Creating and Growing a Customer Service Culture

   5.24.17|

As we have seen, time and time again, word of mouth can make or break a company’s reputation. With social media expanding the reach of a customer’s voice, it’s more important than ever to make sure your association is embracing a customer service culture. As with any relationship the one you have with your members …

Millennials and Professional Development

   5.3.17|

More than one-in-three American workers are Millennials, making them the largest generation in the U.S. labor force, surpassing Generation X in 2015. However, while the Millennial influence continues to grow, the educational wants and needs of this group are still a bit of a mystery for association professionals.

In Abila’s Member Professional Development Study the number …

8 AUDC 2017 “Must Dos” for CE Professionals

   3.2.17|

The Abila User and Development Conference in Nashville is just around the corner, April 11 through 13, and we want to make sure as a continuing education professional, you’re taking full advantage of all the event has to offer.

Here are some of the high notes that you can’t miss during your time in Music City!

Catch the …

Walking the Line of Success at ACLEA’s Mid-Year Meeting

   1.25.17|

ACLEA’s 53rd Mid-Year Meeting is this weekend, and the Abila team is pulling on our cowboy boots and heading to Nashville. The theme for this year’s meeting is Walk the Line of Success, and there’s a packed schedule of informative sessions to help CLE professionals learn and grow. Here are some sessions that caught our …

2017 Prediction: Education as a Focal Point

   1.20.17|

It’s that time of year when our association experts here at Abila gaze into their crystal ball and make predictions about trends and changes they foresee for 2017. One prediction for this year is that education will be a focal point.

As an association professional, education may be somewhere on your radar, but as our 2017 …

Personalize Your Members’ Online Learning Experience

   1.6.17|

2016 had its highs and lows, and while some may want to never look back, association professionals shouldn’t move on just yet. With the close of the year comes a complete 12 months of data on how your members interacted with your association. It’s crucial to reflect on the year and review all the information …

Bringing Community and Online Learning Together to Engage Members

   11.28.16|

While associations are offering more online education than ever before, in-person seminars are still very popular among learners. Why? The opportunity to spend time with peers is still a big draw for members.

In Abila’s Member Engagement Study, we discovered that professional development and networking are some of the top ways members feel engaged with an …

How Online Educators Can Capitalize on Most Wonderful Time of the Year!

   11.14.16|

With Thanksgiving a mere 10 days away, the time for holiday shopping is upon us! Retailers across the country will be offering Black Friday and Cyber Monday sales to their shoppers, and there’s no reason online education providers shouldn’t do the same.

Advertising discounts this time of year can help to differentiate you from your competitors …