About Jessica Lane

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So far Jessica Lane has created 38 blog entries.

Leveraging Learning to Increase Non-Dues Revenue


For associations, non-dues revenue (funds from sources other than membership fees) is a crucial component for weathering periods of flat or declining membership. Growing this form of revenue is of particular importance to small associations. In fact, in the Community Brands 2019 Benchmark Report: Small-Staff Associations, 70 percent of respondents list increasing non-dues revenue as …

Community Brands New Research Study: A Must-Read for Small-Staff Associations!


As a professional at a small staff association you undoubtedly have lots of balls in the air at any given time. You are charged with increasing member engagement, running meetings and events, collaborating with the board, developing strategic plans, managing publications, creating meaningful learning content for your members, and so much more.  

Community Brands set out to understand …

Kiss your Online Learning Struggles Goodbye


In my day-to-day here at Community Brands I spend a lot of time talking with continuing education professionals about taking their online learning strategy to the next level and growing their success. Time and time again when speaking with prospects I hear the same pain points. Tell me if any of these issues sound familiar:
“We …

Tips for Avoiding Content Deal Breakers


In dating, we all have our list of relationship deal breakers. For example, perhaps an unemployed smoker who hates dogs and never wants kids wouldn’t make the cut for you. Like it or not, everyone’s got their non-negotiables when it comes to choosing a partner. And, choosing education is not all that different. Members can …

Taking CLE to the Next Level at ACLEA Mid-Year


The Community Brands team is heading to ACLEA’s 55th Mid-Year Meeting this weekend in Phoenix, Arizona. This year’s theme is “CLE Rising: Better, Stronger, Inspired,” with programming to engage attendees and encourage growth both personally and professionally. Here are some of the sessions I have circled on my agenda.
Session: Resurrect Your Content for New Audiences; …

Incorporating Sponsors Into Your Live Online Events: A Win-Win!


According to the 2018 Tagoras Virtual Events Report, 72 percent of the organizations that have held virtual events in the past didn’t incorporate sponsor or exhibitor fees. It’s hard to believe, considering how crucial sponsors and exhibitors are for hosting in-person events like conferences and annual meetings.  

Now is the time to give your partners additional, valuable sponsorship options in your virtual events, similar …

Learning Programs From the Future


At this year’s Learnapalooza conference I had the pleasure of presenting a workshop to attendees on meeting the needs of multimodal learners. As a part of this content creator’s deep dive, the group participated in an Innovation Game titled, “Remember the Future.”

In this exercise I asked them to think ahead to five years in the …

Don’t Let Virtual Events Scare You!


What do all these things have in common: ghosts, zombies, werewolves, virtual events, witches, and vampires? While one of these is not like the others, all of them can be scary to continuing education professionals. 

According to the 2018 Tagoras Virtual Events Report, there are still organizations with concerns about embracing the online event format. About 32.8 percent of survey respondents see one …

The State of Virtual Events


Lately, we have been driving home the idea that offering a comprehensive learning program, complete with a variety of mediums, is key to engaging today’s multimodal learners. As we have mentioned, part of that content delivery strategy should absolutely include live online events to meet the needs of all member preferences. The good news is …

4 Good Reasons to Take Your In-Person Learning Events Online for Your Members


If your member-based organization is like most, your members look to you for learning opportunities. They turn to you for everything from continuing education to certification, and you likely spend a great deal of time and effort creating in-person learning events with great content, quality speakers, and valuable social and networking opportunities.

But, why stop there? …