In Community Brands newly released 2018 Member Education and Career Development Report we’ve uncovered a shift in why members are joining professional organizations. Fifty-one percent of members surveyed report they joined their current organizations for benefits like continuing education and networking. This number has increased by 9 percentage points since our 2016 Member Engagement Study …
Professional membership organizations and associations are leaders within their industry. Members join to connect with like-minded individuals, drive personal and professional career growth, and continue learning. Most organizations provide a wealth of educational content, materials, and information. But is that enough? Are organizations meeting the needs of current members and the market?
In the just released …
The Community Brands team is gearing up for our trip to ACLEA’s 54th Annual Meeting in Portland, Oregon. The theme for this year’s Association for Continuing Legal Education’s conference is, “Blaze the CLE Trail,” and with the informative slate of sessions on the schedule, the CLE professionals in attendance are sure to leave with inspiring …
Summer is officially here! If you’re anything like me, you enjoy beating the summer heat with the occasional weekend inside binge-watching your favorite shows. So, why not do the same at work, but with content more informative than the “Real Housewives?” Take advantage of your slow season (or maybe just slower than normal) and catch …
This blog was originally posted to #Onward, the YourMembership blog.
Xperience 2018 is just a few weeks away, and around here we’re gearing up for four days’ full of learning, networking, innovation, and fun! This year’s conference is bigger and better than ever, with tracks targeted specifically for continuing education professionals like you. Make sure to …
In my office, our breakroom overlooks Suntrust Park, home of the Atlanta Braves (that’s our view, above). With all the excitement next door, it isn’t uncommon for me to have baseball on the brain while I enjoy my lunch, and today is no different … especially since it’s opening day! With the Braves season kicking …
Competition in the continuing education space is stiff! With the growing amount of learning options available, remaining your members’ go-to source for education can be a tall order.
But, don’t just take my word for it. In a recent interview with Mahmood Sheikh, Deputy Executive Director for the Idaho State Bar, he stated, “We face a …
Often through our research, we uncover misalignments in member expectations, opinions, and needs when compared to the priorities of their association. Our Digital Member Study is no different. There is a growing member experience disconnect as gaps exist between what members value and where they believe their organization delivers the best experience.
We have learned that …
From our Digital Member Study, we learned there’s a strong correlation between member loyalty and technology. Members who believe their professional membership organization is an early technology adopter are generally more satisfied and feel more connected to their organization. We see these loyalty metrics rise even more when members perceive their organization’s use of technology …
A few weeks ago, I gave you a sneak peek at a trend and prediction from the Tagoras and Community Brands team. Today I’m sharing the rest of our insights from the webinar, “2017 Learning Trends, 2018 Learning Forecast.”
Trend: Sourcing and Channeling
Sourcing and channeling points to the trend where associations become the source of content …