About John Clese

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So far John Clese has created 11 blog entries.

You know you need a CRM even before Upper Management: So how do you sell it to them?


If you don’t know how your outdated technology is diminishing your organization’s ability to carry out its mission, you’ll never be able to make the business case or demonstrate the ROI to upper management that it’s time for a change. Recognizing the signs that you need a new system will help you make your case.

There …

Millennials and Not-for-profits – What Each Have in common


Ralph Waldo Emerson once wrote “Each age, it is found, must write its own books; or rather, each generation for the next succeeding.” As I look at my nephews and nieces – members of the increasingly fluid “Generation Z” – I can’t help but realize their generation’s “books” will be comprised mostly of tweets, Facebook …

Peer-to-peer Fundraising: What Are The Best Practices?


If the rise of social media has taught nonprofits anything, it’s that leveraging the viral spread of information to their advantage has endless uses: finding volunteers, finding new donors, spreading the word about a new campaign, all can be achieved through the sharing of information throughout online networks. The next logical step is to use …

NTEN/Avectra Nonprofit Engagement Survey – Internal Data Management


Last month we shared the 2013 NTEN/Avectra survey data infographic and you loved it. Now we think you’re ready  for more –  a closer look at part two of the Research Study Report.

Our infographic was based on the first part of the NTEN/Avectra survey which focused on the bigger picture and included input from a larger group on how …

Year Up Chicago Volunteer Recruitment Event


By John Clese

It never ceases to amaze me how rewarding I find Avectra’s continuing partnership with Year Up to be. As volunteer Co-Chair of the Leadership Council for Year Up Chicago, a position I share with the ever energetic Michael Spector of Castle Creek Arbitrage, one of our responsibilities is to continuously recruit new volunteers …

Cooking It Up With The League of American Orchestras


This year I had the opportunity to visit one of my favorite Avectra clients, the League of American Orchestras in New York and to cook with Jesse Rosen, the League’s President and CEO. Living in New York City, with all its fabulous restaurants, and his demanding career, Jesse doesn’t always have the time to cook and …

Countdown to AUDC13 – Join Us In Giving Back


If you attended AUDC 2012, you may have taken part in painting our art project for the Foundation for hospital art. This year we have another project that is fun, thoughtful and will really help children in the Orlando area.

I went right to the source, our very own Larissa Fair, who is a key orchestrator …

An Interview with Clarence Shaw, Avectra’s Year Up Intern


I feel so pleased and privileged to work with the Year Up program especially when I hear a real-life story of how the Year Up program has made such a difference in the life of a young adult. In order to try to share that feeling with you, I recently sat down to talk with …

A Conversation with Penelope Burk on Where Philanthropy is Headed in 2012


Last week, Penelope Burk, President of Cygnus Applied Research, Inc. was kind enough to jump on a conference call with me and my colleague Carolyn Slater, to discuss the recent Cygnus Donor Survey, Where Philanthropy is Headed in 2012.

We were thrilled when Penelope provided us with a wealth of information regarding peer-to-peer fundraising and its impact …

Increasing Donor Renewal Rates


When I first started at Avectra and was asked to help develop fundraising for netFORUM, there was one company I knew I wanted to immediately bring to the table, Cygnus Applied Research.

I have been a fan of Penelope Burk and her company for a long time and continue to use her book Donor Centered Fundraising …