About Deirdre Reid

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So far Deirdre Reid has created 122 blog entries.

Deirdre’s Predictions for Associations in 2014, Part 2


What’s in and what’s out for associations in 2014? Associations Now has weighed in and I bet you have some ideas of your own. You know I do!

Before the holidays, in part 1 of my Predictions for Associations in 2014, I speculated about small data, opening your ears and your organization, getting personal, new membership …

Deirdre’s Predictions for Associations in 2014, Part 1


It’s the most wonderful time of the year – time for lists! Who’s been naughty and who’s been nice. The best and the worst of 2013. And, of course, trends and big ideas for 2014. It’s time for me to look into my crystal ball and speculate about the doings of associations in 2014.

Small Data

I …

Ideas for Associations Delivered by Drone


“Drone” would make a good runner-up to “selfie” as word of the year. The conversation about drones shifted from military strikes to home delivery after 60 Minutes did a segment with Amazon CEO Jeff Bezos about Amazon Prime Air – his plan to deliver packages to customer in 30 minutes or less using drones – …

What the Future Holds for the Association Workplace


Mobile and digital technologies have changed the way we work. Think about how often you rely upon cloud-hosted apps or software, social media, online communities, Skype and Web conferencing platforms, collaboration tools or your association’s digital technology while you’re at work.

As Millennials enter the workforce, more and more of your colleagues (and perhaps you too) …

Members Make Millions and Friends for Life


A first grade teacher in Georgia, Deanna Jump, has become such a celebrity in the teaching community that she’s taking a year off  to speak at education conferences. How did she get so famous? She sold two million dollars worth of lesson plans on the TeachersPayTeachers website.

TeachersPayTeachers (TPT) is like an Etsy marketplace for lesson …

Bringing Association Religion to Millennials


One-third of Americans under the age of 30 have no religious affiliation, making them alluring prospects for churches with declining memberships. Like many associations, churches are trying new tactics to bring young people into the fold. But, efforts to attract younger members won’t work in the long-term if your organization isn’t a cultural or practical …

So, You Want to Be a Speaker? Read the 2013 Speaker Report.


If you hire speakers for meetings or conferences, or if you are a professional speaker, you’ll want to check out the 2013 Speaker Report published by consulting firms Tagoras and Velvet Chainsaw. In the report, you’ll learn how associations are using speakers for meetings, conferences and other events.

If you’ve thought about speaking as a career, …

Associations: A Student’s Best Friend Forever


The Atlantic recently published a “no-nonsense guide” by Derek Thompson: How to Write the Worst Possible Column about Millennials. It was a scathing response to a piece in the Boston Globe by Jennifer Graham titled, seriously, A Generation of Idle Trophy Kids. Can’t make that one up!

Skip the Graham article, but check out Thompson’s. In …

Converge Marketing and Technology to Transform Membership


An executive from technology research firm Gartner recently said, “Every company is a technology company; every budget is an IT budget; every business leader is becoming a digital leader.” 

Another Gartner prediction: by 2017, the CMO (Chief Marketing Officer) will spend more on technology than the CIO.

Gartner quotes like these are passed from conference to conference, …

What Can Your Association Learn from the Healthcare.gov Launch?


No matter what you think of the Affordable Care Act (ACA), just about everyone agrees the healthcare.gov website launch was a disaster. The website can’t keep up with traffic. When it’s not down, users have trouble creating accounts. Usernames have been lost. Passwords aren’t working. Even President Obama said, “Nobody is madder than me.”

Back in …