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So far Deirdre Reid has created 122 blog entries.

Membership Practices of Associations With High Retention Rates



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Adopt the Turnaround Mindset at Your Association


The budget’s approved. The consultant’s contract is signed. Your existing data is clean. What else do you need to prepare for the successful selection and implementation of a new AMS? Yes, the title gives it away: you need a turnaround mindset.

Looking back several years to my last AMS selection and implementation, my association did not …

Engagenomics: The New Science of Member Engagement & Satisfaction


If you’re a membership geek like me, you eagerly anticipate the annual release of MGI’s Membership Marketing Benchmark Report. In 2011, 2012 and 2013, I shared my favorite trends and tidbits from the report. But I’m not doing that again just yet. While we wait for the report’s release on June 17, I have related …

Use Your Association’s Data to Make Better Decisions


The blogosphere never stops telling you what your association should be doing — social media, content marketing, responsive Web design, the list goes on. And, yes, guilty as charged! Now, everyone is talking about data.

We’ve always been slightly obsessed with member data – it helps us better understand members and, therefore, make better decisions. But …

The New Competition: For-Profit Communities with Deep Pockets (part 2)


For years, we’ve been talking about disruptions caused by Web 2.0 or whatever version of the Web we’re on now. However, it’s not LinkedIn or Facebook you need to worry about. Check out Part 1 of this series for an introduction to the new, for-profit, online communities like Doximity and ResearchGate that are changing the …

The New Competition: For-Profit Communities with Deep Pockets (part 1)


While catching up on my reading last week, I spotted this opening sentence in a Pando Daily article:

“In the fourth part of our totally unofficial, accidental series on how vertical professional social networks are changing the way industries work, we bring you…healthcare.”

After going down that rabbit hole, I saw this headline from the Washington Post:

“Large …

Don’t Ignore the Boomers


Everyone in the association community is obsessed with Millennials, including me, but we can’t ignore the Boomers. They’re not going away any time soon and they also represent an opportunity and resource for associations.

An AARP/Oxford Economics paper reminds us why: “The 30 years added to lifespans in the 20th century have resulted in a longer …

Build a Year-Round Conference Community with Content


Imagine transforming your annual conference into a year-round experience. Instead of only occupying a few days in your audience’s life, your conference compels their attention and participation throughout the year.

“A typical event marketing model or cycle means…you go dark again for six months and there’s no interaction between your brand, your content, …

Use Data to Provide a Personalized Online Experience


“When it is used well, data is a guaranteed disruptor.”

     ~Marius Moscovici, founder and CEO of Metric Insights, a business intelligence software company

Being a disruptor can pay off. Brands like Amazon, Netflix, Spotify and LinkedIn use data to provide a personalized experience to their users. In return, their users visit more often, stay on their …

Forget Flappy Bird. Get Members Addicted to Your Association


Otherwise reasonable people bombard us on Facebook with Candy Crush Saga requests. Your spouse plays Angry Birds in bed. The colleague who scorned Spider Solitaire has succumbed to the sweet Call of Duty.

Why do people get addicted to games, but can’t be bothered to read your newsletter or participate in your online community?

Human behavior is …