We understand when “The Big Event” is impending, fundraisers may be drowning under the weight of increasing attendees, streamlining check-in and checkout, and ensuring an overall smooth run of show. This is hard work. Seriously. But what we’ve learned from working closely with thousands of nonprofits is, when you solely focus on basic logistics, you likely miss really important opportunities.  

When GiveSmart customers (who are the best at digging into the data) take the …