About Brandy Keller

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So far Brandy Keller has created 8 blog entries.

“X” Marks the Spot for Interesting Nonprofit Research

   5.6.16|

Nonprofit fundraisers: If you sent the average subscriber on your list about 50 email messages last year, you’re pretty much on par with your peers, according to the 2016 M+R Benchmarks Study.

Titled “Benchmarks X,” the newly-released study includes 105 participants across eight sectors and is intended to be a tool to help nonprofit professionals compare …

Content is (Donor) Money!

   4.20.16|

The saying, “Content is King” is so last year. Because, now we know, “Content is Money.”

Released just last week, the Donor Loyalty Study reports that 72 percent of donors say poor content could make them stop giving to a specific nonprofit. That’s right – seven out of 10 donors!

Now for the million dollar question: What …

Your Magic Bullet for Healthy EOY Fundraising

   11.9.15|

What if I told you that you already have the “magic bullet” you need to boost your fundraising impact during this all-important Giving Season?

WHAT IS IT, you ask?

It’s your supporters – who actually represent thousands of magic bullets. By harnessing the tremendous power and expansive reach of your supporters’ social media networks you’ll find the …

A Horror Movie Guide to Surviving Bad Board Meetings

   10.26.15|

Anyone who knows me can tell you that I’m a huge fan of horror movies. Yep. And, I can talk about why horror is important all day long. Even though some may think horror movies are just ludicrous, there’s still something to be learned from all of them. Whether that movie includes serial killers, poltergeists, …

Start EOY Fundraising From Scratch

   9.10.15|

Last week my colleague Rich Dietz and I hosted a webinar titled, “EOY Kick-Start.” (The recording is available here.) The gist of our message was – get started now on end-of-year fundraising!

I know the temperature is still above 80 degrees in most places. Heck, here in Austin we’ll be in shorts and flip flops for …

5 Things You DON’T Need to Know About Your Donors

   7.14.15|

Do you remember cramming for tests in college and thinking your brain must be at max capacity? Knowing something had to go out before anything new could go in?

The feeling of information overload is one to which we can all relate. And, the same goes for our donor databases. Sure, they’re software, not human brains, …

12 Donor Must-Knows!

   6.30.15|

Today, nonprofit supporters have more opportunities to connect, learn, and give through more channels than ever before. This attention-fragmented world makes it extremely difficult to reach donors, and when you are able to engage them, they expect a whole lot more from you.

First and foremost, they want assurance that you know who they are. And, …

Break Free From the Mold: Get Personalized Tips from the Fundraising Advisor!

   6.24.15|

Tired of cookie-cutter fundraising recommendations? Because they don’t take your specific fundraising practices into account, they simply can’t help you raise more dough (sorry, couldn’t resist).

You don’t lack originality. Your ideas aren’t mass-produced. And, your fundraising strategies are anything but simple and uniform! So, we’ve created the Fundraising Advisor to give you strategies, tactics, and …