About Anna Toon

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So far Anna Toon has created 31 blog entries.

Give Your Association Members What They Want


Not sure what to get your members this holiday season?

How about what they’ve asked for?

Last week, as I was finalizing my holiday gift list, I came across an article in The New York Times with the headline, “The Perfect Gift? It’s the One They Asked For.” The article got me thinking about gift …

Spice Up Member Offerings with Elearning


There’s a good reason certain recipes stand the test of time. Why reinvent the wheel when a tried-and-true, taste-tested method is sure to bring the best results. Don’t get me wrong, I’m all for variations and creativity and finding that right combination to suit personal tastes, but certain steps are non-negotiable. You wouldn’t, for example, …

Want to Enhance Member Learning Opportunities? No Sweat!


From short educational sessions to week-long conferences, providing learning opportunities for your members is essential, but can also leave even the most calm, cool association professionals feeling overwhelmed (insert cold sweat emoji, here)! Luckily, capturing a successful learning opportunity for your members doesn’t have to be daunting.

Start with these three tried-and-true tips to ensure the …

Hybrid Membership Models More Than Passing Fad for Associations


The times they are a changin’. While many associations have long relied on a one-size-fits-all membership model, hybrid models are all the rage, and for good reason. Offering a portfolio of membership options to your members not only provides them with the ability to pick the package that best suits their needs and budget, but …

What the Bachelorette Can Teach us About Building Relationships with Members


There’s perhaps not a more opportune time to discuss long-lasting relationships than the morning after the Bachelorette season finale. We’ve witnessed tears (poor Derek), terrible behavior (good riddance, Chad), and enough family drama to hold us over to the next season of House of Cards (why so cryptic, Jordan!).

That being said, we’ve also witnessed a …

Retain Members Through Powerful Online Learning Experiences


The dog days of summer may not be good for much, aside from lounging in a pool or enjoying the latest Netflix release from the comforts of a cranked AC. But, for associations, July is actually a peak time of year – it’s typically membership renewal time.

This means members will be evaluating their respective organizations and …

3 Lessons the NBA Finals Can Teach Us About Choosing an LMS


What do the NBA Finals have to do with online learning? As it turns out, a lot! When it comes to choosing a learning management system (LMS) that offers your members a first-rate learning experience, the lessons you need to know come straight from the court.

Lesson #1 – Steph Curry’s Shoes

When Steph Curry released …

Lessons on Major Donors, Courtesy of ‘The Bachelor’


Flowers, chocolate, a Kendra Scott Lucia ring set (hint, hint). It’s that time of year again, when folks are asked to open their hearts and wallets in the name of love. It’s Valentine’s Day, and you’d be hard-pressed to find any greater example of everlasting love and happiness than The Bachelor. Just kidding! But, you …

Customer Spotlight: Hope Alliance Works to End Domestic Violence


According to the National Coalition Against Domestic Violence, a woman is assaulted or beaten every nine seconds. In fact, one in three women and one in four men has been a victim of some form of physical violence by an intimate partner within his or her lifetime.

It is the Round Rock, Texas-based Hope Alliance’s mission …

Preparing for Hurricane Joaquin


While Hurricane Joaquin may not make landfall over the weekend, residents up the eastern coast remain braced for potential heavy rains and flash flooding as a result of the Category 4 storm. In fact, five states have declared a state of emergency ahead of the weather system, which brings to mind the seriousness of emergency …