About Anna Toon

This author has not yet filled in any details.
So far Anna Toon has created 37 blog entries.

New Year’s Resolutions to Improve the Member Experience


If you’re anything like me, coming up with New Year’s resolutions can be overwhelming and anxiety-ridden, not to mention their failure is often accompanied by evidence. I only have to look over my shoulder to the elliptical in my office to spot failed resolution #1 of 2016.

However, it doesn’t have to be this way. The …

Set Up Your Association for Credentialing Program Success


As the end of year approaches, there is no doubt credentialing is top-of-mind as association members work to fulfill their requirements before year’s end. It’s also a great time to reevaluate your credentialing programs, as a whole. We know from the 2017 Member Loyalty Study that credentialing is one of the most valued member benefits …

Career Center Networks: The Good, The Bad, and The Ugly


Job opportunities rank as one of the top benefits that drive association membership, according to our recent Member Loyalty Study. It’s no surprise then that today most associations offer a niche job board on their website. Not only do job boards provide value to existing members and help associations attract new members, but they also …

Your Members Value Job Opportunities – Do You?


Member retention and engagement are always top of mind for association professionals. However, many find it difficult to be proactive in terms of identifying and developing a plan to address member satisfaction … before it’s too late. There are a multitude of reasons members join a professional organization, but according to our recent Member Loyalty …

Podcast Explores Member Loyalty


I’ll admit, I was a bit late to the podcast craze, but since season one of Serial, I’m officially hooked. True Crime? I’ve heard them all. S-Town? I listened to the whole series over a weekend. This American Life? A road trip is just not complete without it.

According to the folks at Edison Research, more …

Use Technology to Enable and Enhance Member Learning


From new technology to generational shifts and competing resources, as the association landscape continues to transform, more and more associations are thinking strategically about their learning and professional education programs. A successful program not only provides a steady non-dues revenue stream, but stands to deepen member loyalty, as education opportunities are a key member benefit. …

Does Your Association’s Career Center Software Do All This?


The value of your association operating a job board for members and job seekers has long been established. Non-dues revenue for you and access to qualified, relevant candidates for your membership top the list of well-known benefits. And, hence, you may have been operating an online career center for years … and using the same …

Summer Reading List for Continuing Education Professionals


Forty-five percent of Americans will take a vacation this summer. Hopefully this number includes you! While the season offers a much needed opportunity to relax, unplug, and enjoy our families, for many of us, it’s also a time to refocus and look to the future. You may not envision yourself curled up on the beach …

The Costco Effect Part 2: Professional Development Pricing and Packaging Strategies


What is it about Costco that keeps members coming back for more? Is it the discounted organic chicken? The opportunity to buy paper goods galore in bulk? Something else? Answer: All of the above.

Though slashed prices are certainly a major draw to the retail giant, Costco isn’t just successful because of its reduced prices on …

Choosing the Right LMS is Crucial to Association Success


Finding the right technology tools and learning management platforms remains a challenge for many associations, according to Abila’s Member Professional Development Study. In fact, only a third or fewer of association professionals surveyed are “very satisfied” with their ability to target outreach, run reports, or provide interactive features for their members participating in courses.

On its …