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So far Anna Toon has created 37 blog entries.

New Year’s Resolutions to Improve the Member Experience

   12.29.17|

If you’re anything like me, coming up with New Year’s resolutions can be overwhelming and anxiety-ridden, not to mention their failure is often accompanied by evidence. I only have to look over my shoulder to the elliptical in my office to spot failed resolution #1 of 2016.

However, it doesn’t have to be this way. The …

Set Up Your Association for Credentialing Program Success

   12.18.17|

As the end of year approaches, there is no doubt credentialing is top-of-mind as association members work to fulfill their requirements before year’s end. It’s also a great time to reevaluate your credentialing programs, as a whole. We know from the 2017 Member Loyalty Study that credentialing is one of the most valued member benefits …

Career Center Networks: The Good, The Bad, and The Ugly

   11.16.17|

Job opportunities rank as one of the top benefits that drive association membership, according to our recent Member Loyalty Study. It’s no surprise then that today most associations offer a niche job board on their website. Not only do job boards provide value to existing members and help associations attract new members, but they also …

Your Members Value Job Opportunities – Do You?

   10.10.17|

Member retention and engagement are always top of mind for association professionals. However, many find it difficult to be proactive in terms of identifying and developing a plan to address member satisfaction … before it’s too late. There are a multitude of reasons members join a professional organization, but according to our recent Member Loyalty …

Podcast Explores Member Loyalty

   10.6.17|

I’ll admit, I was a bit late to the podcast craze, but since season one of Serial, I’m officially hooked. True Crime? I’ve heard them all. S-Town? I listened to the whole series over a weekend. This American Life? A road trip is just not complete without it.

According to the folks at Edison Research, more …

Use Technology to Enable and Enhance Member Learning

   9.8.17|

From new technology to generational shifts and competing resources, as the association landscape continues to transform, more and more associations are thinking strategically about their learning and professional education programs. A successful program not only provides a steady non-dues revenue stream, but stands to deepen member loyalty, as education opportunities are a key member benefit. …

Does Your Association’s Career Center Software Do All This?

   7.20.17|

The value of your association operating a job board for members and job seekers has long been established. Non-dues revenue for you and access to qualified, relevant candidates for your membership top the list of well-known benefits. And, hence, you may have been operating an online career center for years … and using the same …

Summer Reading List for Continuing Education Professionals

   7.13.17|

Forty-five percent of Americans will take a vacation this summer. Hopefully this number includes you! While the season offers a much needed opportunity to relax, unplug, and enjoy our families, for many of us, it’s also a time to refocus and look to the future. You may not envision yourself curled up on the beach …

The Costco Effect Part 2: Professional Development Pricing and Packaging Strategies

   6.21.17|

What is it about Costco that keeps members coming back for more? Is it the discounted organic chicken? The opportunity to buy paper goods galore in bulk? Something else? Answer: All of the above.

Though slashed prices are certainly a major draw to the retail giant, Costco isn’t just successful because of its reduced prices on …

Choosing the Right LMS is Crucial to Association Success

   6.2.17|

Finding the right technology tools and learning management platforms remains a challenge for many associations, according to Abila’s Member Professional Development Study. In fact, only a third or fewer of association professionals surveyed are “very satisfied” with their ability to target outreach, run reports, or provide interactive features for their members participating in courses.

On its …