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So far Anna Toon has created 27 blog entries.

The Importance of Conducting Win/Loss Analysis at Your Association

   5.25.17|

Member recruitment and retention are central to professional membership organizations. For these organizations to continue to offer essential resources such as education, support, and career guidance, among other benefits, they must understand what their members value and also why they leave.

Win/Loss Analysis is a valuable tool used to understand why a prospect may choose or …

Members Value Content in Continuing Education

   5.11.17|

Content reigns supreme as the number one reason members across all generations engage in continuing education or professional development, according the Member Professional Development Study.

In the land of readily accessible, low-cost options, great content presents a valuable and strategic opportunity to differentiate. Yet, according to the study, developing engaging content that is both applicable and …

Master the Association Juggling Act Using Technology

   4.18.17|

The neverending aspiration to optimal work/life balance is a pillar of professional life. Bolstered by an abundance of research, articles, and TED Talks, as well as a persistent theme in some of my fave films (Devil Wears Prada, Baby Boom, Michael Clayton), we’re asked time and time again to answer the question: “Can we have …

Finding New and Better Ways to Engage Learners

   3.15.17|

I had the distinct pleasure of attending the Tagoras’ Learning • Technology • Design™ (LTD) a little more than a week ago, and I am still processing the plethora of information delivered via virtual conference.

Designed specifically for professionals in the business of education and professional development, the three-day event promised to “help attendees find new …

When Numbers Don’t Lie: How to Deliver Bad News Without Breaking Hearts

   2.15.17|

It’s February 15 – or as it’s known to many, National Day of Disappointment. According  to a survey from the National Retail Federation (NRF), U.S. consumers were expected to spend a total of $18.2 billion on Valentine’s Day this year, with a whopping $4 billion spent on jewelry alone.

Nevertheless, despite the high stakes, or …

Use Nano Learning for Approachable, Scalable, Meaningful Online Learning

   1.11.17|

Nano learning, or as it’s sometimes called, “micro learning,” is all the rage. Fun fact from Wiki: Nano is a unit prefix meaning “one billionth,” used in science and electronics for prefixing units of time and length. And, while certainly not new, nano learning is increasingly making its presence known in the online learning community …

Give Your Association Members What They Want

   12.22.16|

Not sure what to get your members this holiday season?

How about what they’ve asked for?

Last week, as I was finalizing my holiday gift list, I came across an article in The New York Times with the headline, “The Perfect Gift? It’s the One They Asked For.” The article got me thinking about gift …

Spice Up Member Offerings with Elearning

   11.8.16|

There’s a good reason certain recipes stand the test of time. Why reinvent the wheel when a tried-and-true, taste-tested method is sure to bring the best results. Don’t get me wrong, I’m all for variations and creativity and finding that right combination to suit personal tastes, but certain steps are non-negotiable. You wouldn’t, for example, …

Want to Enhance Member Learning Opportunities? No Sweat!

   10.21.16|

From short educational sessions to week-long conferences, providing learning opportunities for your members is essential, but can also leave even the most calm, cool association professionals feeling overwhelmed (insert cold sweat emoji, here)! Luckily, capturing a successful learning opportunity for your members doesn’t have to be daunting.

Start with these three tried-and-true tips to ensure the …

Hybrid Membership Models More Than Passing Fad for Associations

   9.9.16|

The times they are a changin’. While many associations have long relied on a one-size-fits-all membership model, hybrid models are all the rage, and for good reason. Offering a portfolio of membership options to your members not only provides them with the ability to pick the package that best suits their needs and budget, but …