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So far Anna Toon has created 34 blog entries.

Your Members Value Job Opportunities – Do You?


Member retention and engagement are always top of mind for association professionals. However, many find it difficult to be proactive in terms of identifying and developing a plan to address member satisfaction … before it’s too late. There are a multitude of reasons members join a professional organization, but according to our recent Member Loyalty …

Podcast Explores Member Loyalty


I’ll admit, I was a bit late to the podcast craze, but since season one of Serial, I’m officially hooked. True Crime? I’ve heard them all. S-Town? I listened to the whole series over a weekend. This American Life? A road trip is just not complete without it.

According to the folks at Edison Research, more …

Use Technology to Enable and Enhance Member Learning


From new technology to generational shifts and competing resources, as the association landscape continues to transform, more and more associations are thinking strategically about their learning and professional education programs. A successful program not only provides a steady non-dues revenue stream, but stands to deepen member loyalty, as education opportunities are a key member benefit. …

Does Your Association’s Career Center Software Do All This?


The value of your association operating a job board for members and job seekers has long been established. Non-dues revenue for you and access to qualified, relevant candidates for your membership top the list of well-known benefits. And, hence, you may have been operating an online career center for years … and using the same …

Summer Reading List for Continuing Education Professionals


Forty-five percent of Americans will take a vacation this summer. Hopefully this number includes you! While the season offers a much needed opportunity to relax, unplug, and enjoy our families, for many of us, it’s also a time to refocus and look to the future. You may not envision yourself curled up on the beach …

The Costco Effect Part 2: Professional Development Pricing and Packaging Strategies


What is it about Costco that keeps members coming back for more? Is it the discounted organic chicken? The opportunity to buy paper goods galore in bulk? Something else? Answer: All of the above.

Though slashed prices are certainly a major draw to the retail giant, Costco isn’t just successful because of its reduced prices on …

Choosing the Right LMS is Crucial to Association Success


Finding the right technology tools and learning management platforms remains a challenge for many associations, according to Abila’s Member Professional Development Study. In fact, only a third or fewer of association professionals surveyed are “very satisfied” with their ability to target outreach, run reports, or provide interactive features for their members participating in courses.

On its …

The Importance of Conducting Win/Loss Analysis at Your Association


Member recruitment and retention are central to professional membership organizations. For these organizations to continue to offer essential resources such as education, support, and career guidance, among other benefits, they must understand what their members value and also why they leave.

Win/Loss Analysis is a valuable tool used to understand why a prospect may choose or …

Members Value Content in Continuing Education


Content reigns supreme as the number one reason members across all generations engage in continuing education or professional development, according the Member Professional Development Study.

In the land of readily accessible, low-cost options, great content presents a valuable and strategic opportunity to differentiate. Yet, according to the study, developing engaging content that is both applicable and …

Master the Association Juggling Act Using Technology


The neverending aspiration to optimal work/life balance is a pillar of professional life. Bolstered by an abundance of research, articles, and TED Talks, as well as a persistent theme in some of my fave films (Devil Wears Prada, Baby Boom, Michael Clayton), we’re asked time and time again to answer the question: “Can we have …