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So far Anna Toon has created 19 blog entries.

The Costco Effect Part 2: Professional Development Pricing and Packaging Strategies


What is it about Costco that keeps members coming back for more? Is it the discounted organic chicken? The opportunity to buy paper goods galore in bulk? Something else? Answer: All of the above.

Though slashed prices are certainly a major draw to the retail giant, Costco isn’t just successful because of its reduced prices on …

Choosing the Right LMS is Crucial to Association Success


Finding the right technology tools and learning management platforms remains a challenge for many associations, according to Abila’s Member Professional Development Study. In fact, only a third or fewer of association professionals surveyed are “very satisfied” with their ability to target outreach, run reports, or provide interactive features for their members participating in courses.

On its …

The Importance of Conducting Win/Loss Analysis at Your Association


Member recruitment and retention are central to professional membership organizations. For these organizations to continue to offer essential resources such as education, support, and career guidance, among other benefits, they must understand what their members value and also why they leave.

Win/Loss Analysis is a valuable tool used to understand why a prospect may choose or …

Members Value Content in Continuing Education


Content reigns supreme as the number one reason members across all generations engage in continuing education or professional development, according the Member Professional Development Study.

In the land of readily accessible, low-cost options, great content presents a valuable and strategic opportunity to differentiate. Yet, according to the study, developing engaging content that is both applicable and …

Master the Association Juggling Act Using Technology


The neverending aspiration to optimal work/life balance is a pillar of professional life. Bolstered by an abundance of research, articles, and TED Talks, as well as a persistent theme in some of my fave films (Devil Wears Prada, Baby Boom, Michael Clayton), we’re asked time and time again to answer the question: “Can we have …

Finding New and Better Ways to Engage Learners


I had the distinct pleasure of attending the Tagoras’ Learning • Technology • Design™ (LTD) a little more than a week ago, and I am still processing the plethora of information delivered via virtual conference.

Designed specifically for professionals in the business of education and professional development, the three-day event promised to “help attendees find new …

When Numbers Don’t Lie: How to Deliver Bad News Without Breaking Hearts


It’s February 15 – or as it’s known to many, National Day of Disappointment. According  to a survey from the National Retail Federation (NRF), U.S. consumers were expected to spend a total of $18.2 billion on Valentine’s Day this year, with a whopping $4 billion spent on jewelry alone.

Nevertheless, despite the high stakes, or …

Use Nano Learning for Approachable, Scalable, Meaningful Online Learning


Nano learning, or as it’s sometimes called, “micro learning,” is all the rage. Fun fact from Wiki: Nano is a unit prefix meaning “one billionth,” used in science and electronics for prefixing units of time and length. And, while certainly not new, nano learning is increasingly making its presence known in the online learning community …

Give Your Association Members What They Want


Not sure what to get your members this holiday season?

How about what they’ve asked for?

Last week, as I was finalizing my holiday gift list, I came across an article in The New York Times with the headline, “The Perfect Gift? It’s the One They Asked For.” The article got me thinking about gift …

Spice Up Member Offerings with Elearning


There’s a good reason certain recipes stand the test of time. Why reinvent the wheel when a tried-and-true, taste-tested method is sure to bring the best results. Don’t get me wrong, I’m all for variations and creativity and finding that right combination to suit personal tastes, but certain steps are non-negotiable. You wouldn’t, for example, …