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So far Anna Toon has created 35 blog entries.

A Meeting Platform to Deliver Webinars? Not so Fast!


We know association members are now learning anytime, anywhere, and in a variety of different formats (five on average!). This adoption of a multimodal way of learning provides professional organizations with ample opportunities and challenges to creatively deliver educational content in engaging ways. While annual conferences and hosted meetings aren’t going anywhere, webinars are an increasingly powerful way …

4 Tips to Building A Comprehensive Content Strategy


We’ve all heard the expression “content is king.” Propelled into the lexicon in 1996 by Bill Gates in an essay of the same name, the notion revolutionized the way we think about content and the internet. The idea is that if content is relevant, high quality, and interesting, an audience will pay to consume it.

Fast …

New Year, New You: Strategies for Reinvigorating Your Membership


As 2018 comes to a close, you’re no doubt looking for ways to revamp, refocus, and reinvigorate your membership strategy for the new year. However, finding fresh ways to recruit, engage, and retain members can be challenging, in part because members extract value from their organizations in very different ways along their career path.   

For example, …

Finding the Right Technology Partner Can Be Like Speed Dating!


Choosing the right technology can feel like a round of speed dating. Teetering between too much information and not enough, while determining what is essential versus a “nice to have,” can be downright exhausting. However, while the market is certainly inundated with solution providers, try not to worry – the right technology to meet your …

How to Choose an LMS That’s Right for Your Association


According to Community Brands 2018 Member Education and Career Development Report, 85 percent of members want organizations to provide continuing education opportunities. However, implementing a learning program with a corresponding learning management system (LMS) is easier said than done. With more than 700 learning management solutions in the marketplace, choosing the right one poses a …

How to Attract New Graduates to Your Association


According to our Member Professional Development Study, the number one challenge identified by professional organizations is attracting younger members to education and training programs. With graduation season fast approaching, there’s perhaps no better time to evaluate how well your organization is attracting and retaining new graduates, not just to your elearning offerings, but to your …

Advantages of a Fully-Managed Webinar Platform


According to our recent Digital Member Study, technology drives member loyalty. In fact, members who see their organization as an early technology provider are significantly more satisfied with their membership and feel more connected to their organization. However, not all technology is created equal, and that’s okay. It’s imperative to think about the immediate needs …

LMS Selection: Mastering the Process, Avoiding the Pitfalls


With more than 700 learning management system (LMS) solutions in the marketplace, choosing the right one can be downright intimidating. How does one even begin to understand which LMS will best meet the needs of the organization? What bells and whistles are critical to developing, maintaining, and growing a successful learning program?

While this undoubtedly varies …

New Year’s Resolutions to Improve the Member Experience


If you’re anything like me, coming up with New Year’s resolutions can be overwhelming and anxiety-ridden, not to mention their failure is often accompanied by evidence. I only have to look over my shoulder to the elliptical in my office to spot failed resolution #1 of 2016.

However, it doesn’t have to be this way. The …

Set Up Your Association for Credentialing Program Success


As the end of year approaches, there is no doubt credentialing is top-of-mind as association members work to fulfill their requirements before year’s end. It’s also a great time to reevaluate your credentialing programs, as a whole. We know from the 2017 Member Loyalty Study that credentialing is one of the most valued member benefits …