About Anna Toon

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So far Anna Toon has created 21 blog entries.

Does Your Association’s Career Center Software Do All This?

   7.20.17|

The value of your association operating a job board for members and job seekers has long been established. Non-dues revenue for you and access to qualified, relevant candidates for your membership top the list of well-known benefits. And, hence, you may have been operating an online career center for years … and using the same …

Summer Reading List for Continuing Education Professionals

   7.13.17|

Forty-five percent of Americans will take a vacation this summer. Hopefully this number includes you! While the season offers a much needed opportunity to relax, unplug, and enjoy our families, for many of us, it’s also a time to refocus and look to the future. You may not envision yourself curled up on the beach …

The Costco Effect Part 2: Professional Development Pricing and Packaging Strategies

   6.21.17|

What is it about Costco that keeps members coming back for more? Is it the discounted organic chicken? The opportunity to buy paper goods galore in bulk? Something else? Answer: All of the above.

Though slashed prices are certainly a major draw to the retail giant, Costco isn’t just successful because of its reduced prices on …

Choosing the Right LMS is Crucial to Association Success

   6.2.17|

Finding the right technology tools and learning management platforms remains a challenge for many associations, according to Abila’s Member Professional Development Study. In fact, only a third or fewer of association professionals surveyed are “very satisfied” with their ability to target outreach, run reports, or provide interactive features for their members participating in courses.

On its …

The Importance of Conducting Win/Loss Analysis at Your Association

   5.25.17|

Member recruitment and retention are central to professional membership organizations. For these organizations to continue to offer essential resources such as education, support, and career guidance, among other benefits, they must understand what their members value and also why they leave.

Win/Loss Analysis is a valuable tool used to understand why a prospect may choose or …

Members Value Content in Continuing Education

   5.11.17|

Content reigns supreme as the number one reason members across all generations engage in continuing education or professional development, according the Member Professional Development Study.

In the land of readily accessible, low-cost options, great content presents a valuable and strategic opportunity to differentiate. Yet, according to the study, developing engaging content that is both applicable and …

Master the Association Juggling Act Using Technology

   4.18.17|

The neverending aspiration to optimal work/life balance is a pillar of professional life. Bolstered by an abundance of research, articles, and TED Talks, as well as a persistent theme in some of my fave films (Devil Wears Prada, Baby Boom, Michael Clayton), we’re asked time and time again to answer the question: “Can we have …

Finding New and Better Ways to Engage Learners

   3.15.17|

I had the distinct pleasure of attending the Tagoras’ Learning • Technology • Design™ (LTD) a little more than a week ago, and I am still processing the plethora of information delivered via virtual conference.

Designed specifically for professionals in the business of education and professional development, the three-day event promised to “help attendees find new …

When Numbers Don’t Lie: How to Deliver Bad News Without Breaking Hearts

   2.15.17|

It’s February 15 – or as it’s known to many, National Day of Disappointment. According  to a survey from the National Retail Federation (NRF), U.S. consumers were expected to spend a total of $18.2 billion on Valentine’s Day this year, with a whopping $4 billion spent on jewelry alone.

Nevertheless, despite the high stakes, or …

Use Nano Learning for Approachable, Scalable, Meaningful Online Learning

   1.11.17|

Nano learning, or as it’s sometimes called, “micro learning,” is all the rage. Fun fact from Wiki: Nano is a unit prefix meaning “one billionth,” used in science and electronics for prefixing units of time and length. And, while certainly not new, nano learning is increasingly making its presence known in the online learning community …