According to our Member Professional Development Study, the number one challenge identified by professional organizations is attracting younger members to education and training programs. With graduation season fast approaching, there’s perhaps no better time to evaluate how well your organization is attracting and retaining new graduates, not just to your elearning offerings, but to your …
According to our recent Digital Member Study, technology drives member loyalty. In fact, members who see their organization as an early technology provider are significantly more satisfied with their membership and feel more connected to their organization. However, not all technology is created equal, and that’s okay. It’s imperative to think about the immediate needs …
With more than 700 learning management system (LMS) solutions in the marketplace, choosing the right one can be downright intimidating. How does one even begin to understand which LMS will best meet the needs of the organization? What bells and whistles are critical to developing, maintaining, and growing a successful learning program?
While this undoubtedly varies …
If you’re anything like me, coming up with New Year’s resolutions can be overwhelming and anxiety-ridden, not to mention their failure is often accompanied by evidence. I only have to look over my shoulder to the elliptical in my office to spot failed resolution #1 of 2016.
However, it doesn’t have to be this way. The …
As the end of year approaches, there is no doubt credentialing is top-of-mind as association members work to fulfill their requirements before year’s end. It’s also a great time to reevaluate your credentialing programs, as a whole. We know from the 2017 Member Loyalty Study that credentialing is one of the most valued member benefits …
Job opportunities rank as one of the top benefits that drive association membership, according to our recent Member Loyalty Study. It’s no surprise then that today most associations offer a niche job board on their website. Not only do job boards provide value to existing members and help associations attract new members, but they also …
Member retention and engagement are always top of mind for association professionals. However, many find it difficult to be proactive in terms of identifying and developing a plan to address member satisfaction … before it’s too late. There are a multitude of reasons members join a professional organization, but according to our recent Member Loyalty …
I’ll admit, I was a bit late to the podcast craze, but since season one of Serial, I’m officially hooked. True Crime? I’ve heard them all. S-Town? I listened to the whole series over a weekend. This American Life? A road trip is just not complete without it.
According to the folks at Edison Research, more …
From new technology to generational shifts and competing resources, as the association landscape continues to transform, more and more associations are thinking strategically about their learning and professional education programs. A successful program not only provides a steady non-dues revenue stream, but stands to deepen member loyalty, as education opportunities are a key member benefit. …
The value of your association operating a job board for members and job seekers has long been established. Non-dues revenue for you and access to qualified, relevant candidates for your membership top the list of well-known benefits. And, hence, you may have been operating an online career center for years … and using the same …