About Amanda Myers

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So far Amanda Myers has created 37 blog entries.

Hit the Bullseye Using Member Segmentation

   7.5.16|

Last week I hosted a webinar to discuss Abila’s recently released Member Engagement Study, in which we surveyed both association professionals and members. I was encouraged to see a lot of terrific questions from the audience, but noticed this one, in particular, in the chat window:

“I want to send targeted communications. How do I segment …

Are Members Saying “I Do” to Your Offerings?

   6.15.16|

It’s June and judging by my Facebook page that means lots of weddings and even more engagements. Everywhere I turn there are people pledging their love, taking vows, and making lifelong promises to one another.

And, this level of commitment isn’t just the domain of romantics. More and more associations are taking a long hard look …

Creating Personas to Better Understand Your Members

   5.23.16|

I graduated from college with a degree in English and a minor in German Film.

Writing was something I wanted to do from the time I was small; and like the millions of students graduating from college this spring, I harbored grand visions of sitting behind a computer and writing what would become the Great American …

What is This Thing We Call “Internet of Things?”

   5.12.16|

In the spirit of full disclosure, I spend a lot of time on the internet.

I read a lot of technology blogs and marketing blogs, and consider myself pretty savvy about (or at least aware of) the latest trends.  Even so, it took me a few minutes to wrap my head around the IoT acronym and …

(Almost) Everything You Want to Know About PCI Compliance, But Are Afraid to Ask

   4.25.16|

Most of us have heard of PCI, but do we really know what it is? And, do we really understand the consequences of not being compliant?

The Payment Card Industry Data Security Standard was created to help organizations (pretty much all nonprofits and associations) that process card payments prevent credit card fraud through enhanced security measures.

Interestingly, …

Are You Positioned to Win In the Mobile Payments Game?

   4.21.16|

In late 2010, while working for one of the world’s largest retailers, I found myself sitting in our office building’s grand ballroom (really, an oversized conference room) among a group of executives from the nation’s top cellular service companies. Mobile was growing faster than anyone anticipated, they said. We needed to be prepared to support …

How to Assess Programs: Lessons from ASAE Great Ideas

   4.12.16|

Measure twice, cut once.

This old adage – first mentioned to me in the context of a high school shop class – immediately came to mind as I sat in the “Keep, Toss, Grow: Curate Your Organization’s Products and Services” workshop at last month’s ASAE Great Ideas Conference.

Evaluation is a fact of life for nonprofits and …

Integrate Strong Member Experience Awareness Into Your Daily Operations

   2.18.16|

The number of associations reporting year-over-year growth in membership is down 6 percent, according to Marketing General . The biggest challenges won’t come as a surprise, with more than one-third reporting difficulty in communicating value, and another 20 percent citing insufficient staff.

Meanwhile, retention rates have also stalled. Sixty-eight percent of associations report retention stayed the …