About Amanda Myers

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So far Amanda Myers has created 30 blog entries.

Are You Positioned to Win In the Mobile Payments Game?

   4.21.16|

In late 2010, while working for one of the world’s largest retailers, I found myself sitting in our office building’s grand ballroom (really, an oversized conference room) among a group of executives from the nation’s top cellular service companies. Mobile was growing faster than anyone anticipated, they said. We needed to be prepared to support …

How to Assess Programs: Lessons from ASAE Great Ideas

   4.12.16|

Measure twice, cut once.

This old adage – first mentioned to me in the context of a high school shop class – immediately came to mind as I sat in the “Keep, Toss, Grow: Curate Your Organization’s Products and Services” workshop at last month’s ASAE Great Ideas Conference.

Evaluation is a fact of life for nonprofits and …

Integrate Strong Member Experience Awareness Into Your Daily Operations

   2.18.16|

The number of associations reporting year-over-year growth in membership is down 6 percent, according to Marketing General . The biggest challenges won’t come as a surprise, with more than one-third reporting difficulty in communicating value, and another 20 percent citing insufficient staff.

Meanwhile, retention rates have also stalled. Sixty-eight percent of associations report retention stayed the …

Your Donors Will Be Thankful for Meaningful Thank Yous!

   11.23.15|

It’s Thanksgiving week, so naturally, giving thanks is top-of-mind for everyone. And, that made me think, even though our nonprofit customers say thanks to their donors all year ‘round, now is a good time to really assess thank you messaging and make sure it’s on point.

A few starter questions to consider:

Are your thank you letters/emails …

Six Tweaks to Boost EOY Fundraising Revenue

   10.22.15|

In the “EOY Made Epic” webinar I recently co-presented with friend, fellow Austinite, and fundraising consultant extraordinaire, Rachel Muir, we covered six adjustments every fundraiser can make to his or her end-of-year fundraising campaign that will help boost revenue. Check out the slide:

For details on each one, watch the recording of “EOY Made Epic.” For …

Make it Easy for Website Visitors to Find What They Need

   10.20.15|

It happens to the best of us.

The other day, while preparing for a meeting, I logged onto the organization’s  website. My goal was simple: look at its membership information to see what kind of packages it was currently offering.

Five minutes later? I still hadn’t found what I was looking for, so I kept going. It …

Big Data: It’s Kind of a Big Deal

   9.21.15|

Almost every conversation I’ve had recently with peers, industry experts, and clients comes around to the idea of big data; specifically, what it is and how to collect it.

Some are asking, “Is big data more trouble than it’s worth?” Absolutely not. Consultants with McKinsey & Company suggest big data can unlock significant value by:

Creating transparency
Segmenting …

Get Your Tech Budget Approved In Two Steps

   9.14.15|

It finally happened this week. I got my first invitation to a meeting regarding our 2016 budget.

Although planning cycles vary, many organizations aligning their fiscal year with the calendar year are beginning the process of formalizing their plans for the next 12, 24, or even 36 months. And, while budget season is just now getting …

Reading the Tea Leaves

   9.2.15|

In the art of tasseography, a diviner strains liquid from a tea cup to look for patterns in the leaves left behind. Although this process of reading tea leaves remains unchanged since gaining popularity in 17th century Europe, a similar approach to fortune-telling can help nonprofits understand and identify actions from the swirl of otherwise …

Five Ways to Boost Engagement with Donor Tribes

   4.14.15|

Among the highlights at the recent AFP International Fundraising Conference in Baltimore was the Monday keynote by Seth Godin, a best-selling author, respected pundit, high-profile lecturer and something of a legend among marketers in the commercial sector. His ideas, while seemingly straightforward, have transformed our concept of brands and how companies reach consumers. Can nonprofits …