About Amanda Myers

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So far Amanda Myers has created 38 blog entries.

Put Your Super Members to Work for Your Association

   9.26.17|

Like thousands of others who parent young boys, I spent a couple hours this past weekend in a darkened movie theater watching Lego’s “Ninjago” movie, immersed in the adventures of good guy Lloyd and his secret ninja squad of friends as they attempted to defeat the evil warlord Garmadon (who also happens to be Lloyd’s …

My “Can’t Miss” List for #ASAE2017 in Toronto

   8.9.17|

For thousands of association professionals traveling to Toronto for ASAE’s 2017 Annual Meeting this weekend, Canada means much more than Mounties. As always, the ASAE team has put together an action-packed agenda filled with informative sessions on a wide variety of topics designed to appeal to organizations of all sizes.

And, while having too much to choose …

Choose Your Own Adventure at #ASAE17

   8.8.17|

While many of my friends and coworkers spent childhood days on the field engaging in some sort of team sport, it will come as a shock to absolutely no one that my days were spent in the school library.

At every available moment, I would sneak into the stacks, thumb through the collection of books, and …

Could Alexa Play a Role in Your Association?

   7.28.17|

It was bound to happen eventually.

Really, I held out as long as I could. I heard the hype around Amazon’s Alexa voice-activated assistant. I rolled my eyes at people using Alexa to turn on lights, listen to the news, order paper towels. Then it happened, of course. In advance of last year’s Abila User Developer …

Membership Costco-Style: Mastering the Bundle

   7.11.17|

Every July, the time comes for me to renew my membership. To Costco.

Admittedly, this particular membership is a little different from the ones many associations are bringing to the table. Tying your membership experience to a giant warehouse that’s admittedly kind of sterile doesn’t capture the value you offer. Organizations like yours are in the …

Key Takeaways from ASAE’s Membership Marketing and Communications Conference

   5.16.17|

Although it’s not ASAE’s biggest show of the year, its Membership Marketing and Communications (MM&C) Conference almost always ranks at the top of my list. For starters, the targeted attendance creates more opportunities to connect with and learn from different organizations. In addition, I find myself walking away with not only strategic inspiration, but also …

What Associations Can Learn From TMZ

   5.8.17|

If I’m being perfectly honest, I’m not entirely comfortable with the following statement: I admire celebrity gossip website TMZ (short for the “Thirty Mile Zone” that is Hollywood).

While I’ve never been a big fan of traditional entertainment journalism, where publicists share carefully vetted information with the press to garner favorable coverage for their clients, TMZ …

Five Steps to Building a Value Proposition

   4.26.17|

There was a lot to love about the recent Abila User and Developer Conference (AUDC) in Nashville, Tennessee: sharing what’s new in our business, celebrating our customers’ successes, discovering Goo Goo Clusters (yummy Nashville candy). But my favorite part was getting the chance to interact with our customers.

Sure, it sounds clichéd. “I like talking to …

Drive Engagement Among Small, but Mighty, Generation X

   3.7.17|

My name is Amanda and I’m a member of Generation X.

We’re the Regan-era latchkey kids who turned into flannel-clad slackers. We came of age in an analog world, then had to scramble to catch up at the dawn of the Digital Age. We started our careers at a time when pensions were disappearing, jobs were …

Take a Bite out of 2017: 3 Lessons Learned From Girl Scout Cookie Time

   2.10.17|

True confession: I recently had a Diet Coke and a box of Caramel deLite®/Samoa® Girl Scout Cookies for lunch. Okay, maybe more than once.

This year, some of the more than 1.9 million young women who are members of the Girl Scouts will come together to sell a projected 175 million boxes of delicious treats to …