About Allyson Chapa

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So far Allyson Chapa has created 3 blog entries.

Are You Helping Members Develop Their Soft Skills?

   7.14.17|

Many associations pride themselves on their ability to provide industry benchmarks, highly respectable certification programs, and specialized online courses to advance the careers of their members. Though these programs are incredibly valuable, there’s one area many associations are missing out on: soft skills development.

In our recent Member Professional Development Study, 60 percent of respondents shared …

Social Media 101: The Three Cs

   7.3.17|

Depending on who you speak with, social media can be anything from a huge asset to a major headache. I’ve connected with organizations across the country, and there’s one misconception many folks have in common regarding this technology – social media doesn’t require strategizing and planning. Wrong.

In fact, I’ve seen organizations go from ground zero …

Recruiting Top Talent: Generation Z

   6.30.17|

If you do the hiring for your member-based organization or nonprofit, there’s a high probability you’ve implemented strategies to connect with Millennials in an attempt to recruit and retain them. With Millennials being the largest generation in the workforce, it’s no surprise recruiters have been working tirelessly to understand the needs and wants of this …