About Allyson Chapa

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So far Allyson Chapa has created 7 blog entries.

Stay Empowered to Conquer EOY Fundraising

   8.22.17|

We’re officially half way through August and as a nonprofit professional, that means it’s “GO TIME!” From now through December, nonprofit organizations like yours will be vying for attention (and dollars) from your biggest advocates, donors, and corporations. From email campaigns to social media there are many ways to magnify your voice, however, it doesn’t …

What’s Driving Member Loyalty?

   8.21.17|

Last year we released our first Member Engagement Study, where member attributes and perspectives were identified to help associations increase member engagement. Now that Abila is a part of the Community Brands family, our commitment to associations continues – as does our research!

We recently surveyed more than 1,000 association members across the spectrum of age, preferences, …

Don’t Get Stuck in the Continuing Ed Tech Vicious Cycle

   8.11.17|

One of the hardest tasks as a continuing education provider is maintaining confidence in your learning management software (LMS). Some of you are currently stuck in the vicious cycle: investing in new technology, feeling really proud of what you’ve accomplished – then shortly thereafter realizing there’s a new tool or technology that offers more. Way …

2017 Tech Trends: Pulse Check

   8.1.17|

Each year, I look forward to hundreds of journalists’ predictions for the upcoming year’s hottest technology trends. Though they always sound promising, it’s important to keep a pulse on how they’re faring as the year progresses – especially in relation to your nonprofit or association.

Here are some 2017 tech predictions from Forbes, and how some …

Are You Helping Members Develop Their Soft Skills?

   7.14.17|

Many associations pride themselves on their ability to provide industry benchmarks, highly respectable certification programs, and specialized online courses to advance the careers of their members. Though these programs are incredibly valuable, there’s one area many associations are missing out on: soft skills development.

In our recent Member Professional Development Study, 60 percent of respondents shared …

Social Media 101: The Three Cs

   7.3.17|

Depending on who you speak with, social media can be anything from a huge asset to a major headache. I’ve connected with organizations across the country, and there’s one misconception many folks have in common regarding this technology – social media doesn’t require strategizing and planning. Wrong.

In fact, I’ve seen organizations go from ground zero …

Recruiting Top Talent: Generation Z

   6.30.17|

If you do the hiring for your member-based organization or nonprofit, there’s a high probability you’ve implemented strategies to connect with Millennials in an attempt to recruit and retain them. With Millennials being the largest generation in the workforce, it’s no surprise recruiters have been working tirelessly to understand the needs and wants of this …