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My “Can’t Miss” List for #ASAE2017 in Toronto


For thousands of association professionals traveling to Toronto for ASAE’s 2017 Annual Meeting this weekend, Canada means much more than Mounties. As always, the ASAE team has put together an action-packed agenda filled with informative sessions on a wide variety of topics designed to appeal to organizations of all sizes.

And, while having too much to choose …

Choose Your Own Adventure at #ASAE17


While many of my friends and coworkers spent childhood days on the field engaging in some sort of team sport, it will come as a shock to absolutely no one that my days were spent in the school library.

At every available moment, I would sneak into the stacks, thumb through the collection of books, and …

2017 Tech Trends: Pulse Check


Each year, I look forward to hundreds of journalists’ predictions for the upcoming year’s hottest technology trends. Though they always sound promising, it’s important to keep a pulse on how they’re faring as the year progresses – especially in relation to your nonprofit or association.

Here are some 2017 tech predictions from Forbes, and how some …

Could Alexa Play a Role in Your Association?


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Are You Helping Members Develop Their Soft Skills?


Many associations pride themselves on their ability to provide industry benchmarks, highly respectable certification programs, and specialized online courses to advance the careers of their members. Though these programs are incredibly valuable, there’s one area many associations are missing out on: soft skills development.

In our recent Member Professional Development Study, 60 percent of respondents shared …

Membership Costco-Style: Mastering the Bundle


Every July, the time comes for me to renew my membership. To Costco.

Admittedly, this particular membership is a little different from the ones many associations are bringing to the table. Tying your membership experience to a giant warehouse that’s admittedly kind of sterile doesn’t capture the value you offer. Organizations like yours are in the …

Social Media 101: The Three Cs


Depending on who you speak with, social media can be anything from a huge asset to a major headache. I’ve connected with organizations across the country, and there’s one misconception many folks have in common regarding this technology – social media doesn’t require strategizing and planning. Wrong.

In fact, I’ve seen organizations go from ground zero …

Recruiting Top Talent: Generation Z


If you do the hiring for your member-based organization or nonprofit, there’s a high probability you’ve implemented strategies to connect with Millennials in an attempt to recruit and retain them. With Millennials being the largest generation in the workforce, it’s no surprise recruiters have been working tirelessly to understand the needs and wants of this …

Key Takeaways from ASAE’s Membership Marketing and Communications Conference


Although it’s not ASAE’s biggest show of the year, its Membership Marketing and Communications (MM&C) Conference almost always ranks at the top of my list. For starters, the targeted attendance creates more opportunities to connect with and learn from different organizations. In addition, I find myself walking away with not only strategic inspiration, but also …

What Associations Can Learn From TMZ


If I’m being perfectly honest, I’m not entirely comfortable with the following statement: I admire celebrity gossip website TMZ (short for the “Thirty Mile Zone” that is Hollywood).

While I’ve never been a big fan of traditional entertainment journalism, where publicists share carefully vetted information with the press to garner favorable coverage for their clients, TMZ …