The first thing I got to do when I arrived at AUDC13 today (it’s my first AUDC too!) was to meet and interview author Mary Byers, CAE. After meeting and speaking with Mary, I can’t wait to see her Keynote.

I hope you’re here at AUDC13 to enjoy her keynote tomorrow morning, but if not, or if you want to start thinking now about what associations can do to stay relevant, here’s what she shared today.