You may remember that back in March, NTEN and Avectra partnered to conduct a research project to learn how today’s associations and nonprofits are managing their constituent, donor and member engagement data.
You told us how you track and use your engagement data – that is, the actions, interactions and even conversations that you have with your constituents. This engagement data represents all the actions that occur outside of the typical (transactional and financial) data that are traditionally used for measuring and determining an organization’s health.
This first stage of the research was a short online survey of over 200 communications and fundraising professionals from nonprofits and associations. The accompanying infographic gives you an early sneak peak of the results of this survey. A more extensive report will be available soon.
Stay tuned for news of the next stage of the study, where we ask a select group of organizations about how they manage their data process internally.
We’d like to thank all of our survey participants who made this study possible. With your help we hope to share some real-world “case studies” of the data management practices, challenges, and success stories from the association and nonprofit world.
(Click image and zoom to enlarge)