I recently posted a tweet –
“Waiting on my cloud-based intelligence to provide actionable data feeds to my built-in HUD… #2030Tech, #WhyNot, #DreamIt”
As I envision a future of technology and see what we already have available to us, I imagine a world where our future generations will have personalized business intelligence working in the background to facilitate decisions, improve quality of life, and smooth the road.
While 140 characters is a great way to make a bombastic statement, I would like to just add a little more color to my tweet. Let’s break it down …
“… my cloud-based intelligence …”
I believe that business intelligence and data analytics can be, and will be, personalized to individuals, thus, “… my cloud-based intelligence…” part of the tweet. Imagine massive data nodes working together to provide individual and personalized data elements to individuals. With the IoT (Internet of Things) already a reality, a massively complicated interconnected world and nearly worldwide access to internet and cloud-based computing, there is no reason why I couldn’t have my own personalized intelligence pulled from hundreds of data points and available in my own cloud-based data solution.
“… actionable data feeds …”
We’ve seen chatbots become more prolific. Sephora and other companies have started using intelligent chatbots that actually mimic a real-person engagement. Some have limited machine learning capabilities, but mostly it has been more of a “pick your own story” type of logic model.
Recently, I was able to get a look at a new product that may be the “killer app” for BI – Gravyty is a company that is using business intelligence to identify key fundraising prospects, gather intelligence on them, and provide the fundraising professional a draft introduction letter that will resonate with the prospective donor and create common ground from which to build on. It’s not just crunching data to provide you a report, it’s not following a script, it is creating actionable business intelligence and creating an actionable trigger for a fundraising professional. What’s more, the program learns about your changes to the draft, picks up on preferred language use, and starts to build a “voice” or a writing style, that more accurately reflects your personal communication style.
In the future, this actionable business intelligence could identify incoming spam calls and redirect them to a voice recording. It could interface with your car and automatically re-direct your driverless car to avoid new construction. It could help you and your significant other pick dinner, based on preferences and what you have done in the past three weeks and make reservations for you. I once had a customer note, “a consultant who can finish my sentences for me is invaluable, in my book.” Well, we would all have that experience going forward.
“… to my built-in HUD …”
I remember DOS prompt, then mouse and click, then scanners, then mobile first – our kids will remember paperless and eventually device-free. Instead of a future of mobile first or other traditional hardware components, I can envision bio-interface and HUD, short for heads-up display, built in. In some ways, Google Glass provides a preview of what it can be. As kids grow up playing video games where it’s common for their avatars to have HUD features, I can see that becoming a reality in our day-to-day.
Why be limited by a desktop, a laptop, or a mobile device when it could always be there, with you and ready to go? In addition, these bio-interfaces will truly allow for paperless experience, on-the-go transactional lifestyle, and in an ironic twist of words, an unplugged life. Of course, there would be hardware interface, but it wouldn’t be with dedicated devices, it would be with everything, again back to IoT. Your car, your fridge, your mate?
If you break down the various elements discussed, you might see that this future is already starting and if you agree, how does your data play into this new world? How do you become a key data node in my personal cloud-based intelligence? How do you stay relevant?