Last week, Penelope Burk, President of Cygnus Applied Research, Inc. was kind enough to jump on a conference call with me and my colleague Carolyn Slater, to discuss the recent Cygnus Donor Survey, Where Philanthropy is Headed in 2012.

We were thrilled when Penelope provided us with a wealth of information regarding peer-to-peer fundraising and its impact on donor acquisition, the benefits of monthly giving, and why organizations need to start paying attention to donors and prospects under 35. Not being ones to keep all the good stuff to ourselves, Penelope graciously agreed to let us share this recording of our conversation.

In this day and age 50 minutes of concentrated listening seems like a lot to ask, but I hope you will invest the time so that you don’t miss any of the insights and advice Penelope provides.

Click Here to listen to the interview.


John and Penelope Burk at NIC Foundations Conferene in Indy Penelope and John at the NIC Foundations Conference this week.