Do you remember cramming for tests in college and thinking your brain must be at max capacity? Knowing something had to go out before anything new could go in?
The feeling of information overload is one to which we can all relate. And, the same goes for our donor databases. Sure, they’re software, not human brains, and can literally store seemingly endless amounts of information. But should they? Should we let them get bloated and sloppy on old, irrelevant, and unactionable data?
No! We should free them from the obscure and irrelevant, and groom them to be lean, mean, fundraising machines.
That’s the whole angle behind Abila’s upcoming two-part webinar series, The Donor Dozen. You don’t actually need to know or store EVERYTHING about your donors. You just need to know the right things.
Join the webinars on Tuesday, July 21 and Wednesday, July 22 to learn exactly what “the right things” are. And, in the meantime, here are five data points I can promise you are NOT the right things. You can cut them out today with no harm, no foul.
- Soup or salad: Once the event is over, you don’t need a record of every donor’s meal preferences. It might make sense to keep a few, “Sue is fatally allergic to garlic” type notes to avoid tragic future meetings, but otherwise … cut!
- Ten-minute mile: Again, once the event is over, you don’t need to keep records of how fast your donors ran the race. In fact, many would probably prefer to never speak of it again. Cut!
- T-shirt size: Their spouse doesn’t even remember their shirt size, so why should you? It is not offensive to ask this question with each new T-shirt order, especially because sizes can always change, even just based on style. Cut!
- LiveBlogger URL: If the social media site is collecting dust, it’s okay to eliminate tracking of their vanity URLs. Again, cut!
- Kids’ teachers’ dogs’ names: Important relationships, like spouse and children, are important to know, but the obscure ones leave you thinking, “If I wrote this down, it must be important” when really, it isn’t. Last one: cut!